SEOUL COMMERCIAL AREA

서초3동사거리 발달상권

서초구서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩134.7M▲ +14.8% YoY
Stores11▲ +10.0% YoY
Sales per store₩12.2M▲ +4.3% YoY

Reading this area Estimated sales rose 14.8% from a year earlier while stores were up 10.0%, so sales per store also rose 4.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +41.4%
Stores▲ +37.5%
Sales per store▲ +2.9%
Market size
Estimated sales (quarter)
₩134.7M
vs 2024Q4
+14.8%
Estimated transactions
452
Per-store economics
Estimated sales per store
₩12.2M
vs a year ago
+4.3%
Per transaction
₩298K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩95.2M – ₩240.8M
20212022202320242025
₩95.2M₩134.7M
Stores8 – 11
20212022202320242025
811
Sales per store₩11.7M – ₩21.9M
20212022202320242025
₩11.9M₩12.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +14.8%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+10.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
1 (9%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩184.8M₩134.7M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩18.5M₩12.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1110%
  • 11–146%
  • 14–1733%
  • 17–2139%
  • 21–2410%
Age
  • 10s0%
  • 20s2%
  • 30s13%
  • 40s51%
  • 50s4%
  • 60+29%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon9%
  • Tue27%
  • Wed24%
  • Thu20%
  • Fri18%
  • Sat2%
  • Sun1%
Gender
  • Male28%
  • Female72%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩134.7M+14.8%11+10.0%₩12.2M+4.3%100%Growing
2025Q3₩180.5M-0.6%100.0%₩18.1M-0.6%000%Mixed
2025Q2₩198.5M-6.1%100.0%₩19.8M-6.1%000%Mixed
2025Q1₩201.6M+9.1%100.0%₩20.2M+9.1%000%Growing
2024Q4₩117.4M-31.4%10-9.1%₩11.7M-24.5%000%Shrinking
2024Q3₩181.6M-10.7%10-9.1%₩18.2M-1.8%000%Shrinking
2024Q2₩211.5M-12.2%10-9.1%₩21.1M-3.4%000%Shrinking
2024Q1₩184.8M-6.1%100.0%₩18.5M-6.1%010%Mixed
2023Q4₩171M+4.5%11+10.0%₩15.5M-5.0%000%Competition inflow
2023Q3₩203.3M+3.3%11+10.0%₩18.5M-6.1%000%Competition inflow
2023Q2₩240.8M+13.2%11+10.0%₩21.9M+2.9%100%Mixed
2023Q1₩196.9M+4.9%10+11.1%₩19.7M-5.6%000%Competition inflow
2022Q4₩163.7M+13.2%10+11.1%₩16.4M+1.9%000%Mixed
2022Q3₩196.8M+36.4%10+11.1%₩19.7M+22.8%000%Growing
2022Q2₩212.8M+35.7%10+11.1%₩21.3M+22.1%100%Growing
2022Q1₩187.8M+97.2%9+12.5%₩20.9M+75.3%000%Growing
2021Q4₩144.6M9₩16.1M000%
2021Q3₩144.2M9₩16M000%
2021Q2₩156.8M9₩17.4M100%
2021Q1₩95.2M8₩11.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.