SEOUL COMMERCIAL AREA

서초3동사거리 발달상권

서초구서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

자동차수리 2025 Q4 · Seoul data

Estimated sales (quarter)₩278.1M▼ -77.8% YoY
Stores5▲ +25.0% YoY
Sales per store₩55.6M▼ -82.3% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-77.8%), so sales per store fell 82.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -77.0%
Stores▲ +25.0%
Sales per store▼ -81.6%
Market size
Estimated sales (quarter)
₩278.1M
vs 2024Q4
-77.8%
Estimated transactions
1,212
Per-store economics
Estimated sales per store
₩55.6M
vs a year ago
-82.3%
Per transaction
₩229K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩278.1M – ₩1,810.5M
20212022202320242025
₩1,206.7M₩278.1M
Stores4 – 5
20212022202320242025
45
Sales per store₩55.6M – ₩362.1M
20212022202320242025
₩301.7M₩55.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share40% – 75%
20212022202320242025
75%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -77.8%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩686.2M₩278.1M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩171.5M₩55.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1440%
  • 14–1735%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s36%
  • 40s15%
  • 50s24%
  • 60+24%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon9%
  • Tue11%
  • Wed31%
  • Thu23%
  • Fri10%
  • Sat15%
  • Sun0%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩278.1M-77.8%5+25.0%₩55.6M-82.3%0040%Possible crowding
2025Q3₩1,269.6M+312.9%5+25.0%₩253.9M+230.3%0140%Growing
2025Q2₩1,157M+95.8%5+25.0%₩231.4M+56.6%0060%Growing
2025Q1₩1,810.5M+163.9%5+25.0%₩362.1M+111.1%1060%Growing
2024Q4₩1,253.9M+61.4%40.0%₩313.5M+61.4%0075%Growing
2024Q3₩307.5M-55.9%40.0%₩76.9M-55.9%0075%Mixed
2024Q2₩591M-27.9%40.0%₩147.7M-27.9%0075%Mixed
2024Q1₩686.2M-11.9%40.0%₩171.5M-11.9%0075%Mixed
2023Q4₩777.1M-25.3%40.0%₩194.3M-25.3%0075%Mixed
2023Q3₩698M-46.0%40.0%₩174.5M-46.0%0075%Mixed
2023Q2₩820M-27.0%40.0%₩205M-27.0%0075%Mixed
2023Q1₩778.5M-19.9%40.0%₩194.6M-19.9%1175%Mixed
2022Q4₩1,040.4M+38.4%40.0%₩260.1M+38.4%0075%Growing
2022Q3₩1,293.5M-8.5%40.0%₩323.4M-8.5%0075%Mixed
2022Q2₩1,123.1M+179.7%40.0%₩280.8M+179.7%0075%Growing
2022Q1₩971.6M-19.5%40.0%₩242.9M-19.5%0075%Mixed
2021Q4₩751.8M4₩187.9M0075%
2021Q3₩1,413.4M4₩353.3M0075%
2021Q2₩401.5M4₩100.4M0075%
2021Q1₩1,206.7M4₩301.7M0075%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.