SEOUL COMMERCIAL AREA

서초3동사거리 발달상권

서초구서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩559.9M▼ -12.4% YoY
Stores11▼ -8.3% YoY
Sales per store₩50.9M▼ -4.4% YoY

Reading this area Estimated sales fell 12.4% from a year earlier and stores fell 8.3%. Sales per store are down 4.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +120.9%
Stores▼ -15.4%
Sales per store▲ +161.0%
Market size
Estimated sales (quarter)
₩559.9M
vs 2024Q4
-12.4%
Estimated transactions
13,375
Per-store economics
Estimated sales per store
₩50.9M
vs a year ago
-4.4%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩188.2M – ₩639.1M
20212022202320242025
₩253.5M₩559.9M
Stores11 – 13
20212022202320242025
1311
Sales per store₩15.7M – ₩53.3M
20212022202320242025
₩19.5M₩50.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share23% – 31%
20212022202320242025
31%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.4%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
27% (3/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩445.1M₩559.9M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩37.1M₩50.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0620%
  • 06–113%
  • 11–1415%
  • 14–175%
  • 17–2121%
  • 21–2437%
Age
  • 10s1%
  • 20s19%
  • 30s24%
  • 40s20%
  • 50s21%
  • 60+16%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue16%
  • Wed14%
  • Thu15%
  • Fri16%
  • Sat16%
  • Sun10%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩559.9M-12.4%11-8.3%₩50.9M-4.4%0027%Shrinking
2025Q3₩566.8M+25.2%11-8.3%₩51.5M+36.6%0027%Mixed
2025Q2₩534.1M+3.2%11-8.3%₩48.6M+12.6%0127%Mixed
2025Q1₩609.6M+37.0%120.0%₩50.8M+37.0%0025%Growing
2024Q4₩639.1M+18.2%12+9.1%₩53.3M+8.4%0025%Growing
2024Q3₩452.6M+5.1%12+9.1%₩37.7M-3.7%0025%Competition inflow
2024Q2₩517.5M+11.1%12+9.1%₩43.1M+1.9%0025%Mixed
2024Q1₩445.1M-11.2%12+9.1%₩37.1M-18.6%1025%Possible crowding
2023Q4₩540.6M+3.2%11-15.4%₩49.1M+22.0%0027%Mixed
2023Q3₩430.7M-3.7%11-15.4%₩39.2M+13.9%0027%Shrinking
2023Q2₩465.8M-12.8%11-15.4%₩42.3M+3.0%1127%Shrinking
2023Q1₩501M+66.8%11-15.4%₩45.5M+97.1%0227%Mixed
2022Q4₩523.7M+25.8%130.0%₩40.3M+25.8%0023%Growing
2022Q3₩447M+137.5%13+8.3%₩34.4M+119.3%1123%Growing
2022Q2₩534.2M+71.9%13+8.3%₩41.1M+58.7%0023%Growing
2022Q1₩300.4M+18.5%130.0%₩23.1M+18.5%0023%Growing
2021Q4₩416.3M13₩32M1023%
2021Q3₩188.2M12₩15.7M0025%
2021Q2₩310.8M12₩25.9M0225%
2021Q1₩253.5M13₩19.5M0131%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.