SEOUL COMMERCIAL AREA

서초3동사거리 발달상권

서초구서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

핸드폰 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores5▼ -16.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q3 → 2024 Q3
Estimated sales▲ +33.3%
Stores▼ -14.3%
Sales per store▲ +55.6%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.7M – ₩74.8M
20212022202320242025
Stores5 – 9
20212022202320242025
55
Sales per store₩584K – ₩8.3M
20212022202320242025
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩14M
Stores 2024 Q1 → 2025 Q4
85
Sales per store 2024 Q1 → 2025 Q4
₩1.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1450%
  • 14–170%
  • 17–2150%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s50%
  • 40s0%
  • 50s0%
  • 60+50%
Weekday / weekend
  • Weekday50%
  • Weekend50%
Day of week
  • Mon0%
  • Tue50%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat50%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2024 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q45-16.7%000%
2025Q35-16.7%000%
2025Q25-37.5%010%
2025Q16-25.0%000%
2024Q46-25.0%000%
2024Q3₩9.3M-71.4%6-25.0%₩1.6M-61.9%020%Shrinking
2024Q2₩9.3M-60.0%80.0%₩1.2M-60.0%000%Mixed
2024Q1₩14M+200.0%80.0%₩1.8M+200.0%000%Growing
2023Q4₩11.7M80.0%₩1.5M000%
2023Q3₩32.7M80.0%₩4.1M000%
2023Q2₩23.4M8-11.1%₩2.9M000%
2023Q1₩4.7M-82.1%8-11.1%₩584K-79.9%000%Shrinking
2022Q48-11.1%000%
2022Q38+14.3%010%
2022Q29+80.0%000%
2022Q1₩26.2M9+80.0%₩2.9M000%
2021Q4₩74.8M9₩8.3M200%
2021Q3₩7M7₩1M200%
2021Q25000%
2021Q15000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.