SEOUL COMMERCIAL AREA

서초3동사거리 발달상권

서초구서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,990.7M▲ +26.4% YoY
Stores23▼ -11.5% YoY
Sales per store₩130M▲ +42.9% YoY

Reading this area Against a year earlier, estimated sales +26.4%, stores -11.5% and sales per store +42.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +42.2%
Stores±0.0%
Sales per store▲ +42.2%
Market size
Estimated sales (quarter)
₩2,990.7M
vs 2024Q4
+26.4%
Estimated transactions
7,018
Per-store economics
Estimated sales per store
₩130M
vs a year ago
+42.9%
Per transaction
₩426K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,102.2M – ₩3,422.6M
20212022202320242025
₩2,103M₩2,990.7M
Stores23 – 29
20212022202320242025
2323
Sales per store₩87.2M – ₩148.8M
20212022202320242025
₩91.4M₩130M
Openings0 – 3
20212022202320242025
01
Closings0 – 6
20212022202320242025
01
Franchise share7% – 9%
20212022202320242025
9%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +26.4%, stores YoY -11.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
-11.5%
Franchise share
9% (2/23)
Movement
Openings (rate)
1 (4%)
Closings (rate)
1 (4%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,594.2M₩2,990.7M
Stores 2024 Q1 → 2025 Q4
2423
Sales per store 2024 Q1 → 2025 Q4
₩108.1M₩130M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–115%
  • 11–1413%
  • 14–1734%
  • 17–2140%
  • 21–246%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s63%
  • 50s31%
  • 60+2%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon15%
  • Tue18%
  • Wed22%
  • Thu17%
  • Fri12%
  • Sat12%
  • Sun4%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,990.7M+26.4%23-11.5%₩130M+42.9%119%Mixed
2025Q3₩3,422.6M+18.9%23-4.2%₩148.8M+24.1%039%Mixed
2025Q2₩2,806.8M+6.6%26+8.3%₩108M-1.6%008%Mixed
2025Q1₩2,602.1M+0.3%26+8.3%₩100.1M-7.4%008%Possible crowding
2024Q4₩2,365.7M+12.5%26+8.3%₩91M+3.9%208%Growing
2024Q3₩2,877.9M-9.5%24-17.2%₩119.9M+9.4%228%Shrinking
2024Q2₩2,632.3M-12.0%24-17.2%₩109.7M+6.4%118%Shrinking
2024Q1₩2,594.2M-21.8%24-17.2%₩108.1M-5.5%118%Shrinking
2023Q4₩2,102.2M-18.3%24-11.1%₩87.6M-8.0%168%Shrinking
2023Q3₩3,179.4M+2.8%29+7.4%₩109.6M-4.3%227%Possible crowding
2023Q2₩2,990.5M+10.6%29+11.5%₩103.1M-0.8%007%Mixed
2023Q1₩3,316.8M+36.6%29+16.0%₩114.4M+17.7%317%Growing
2022Q4₩2,571.8M+18.0%27+8.0%₩95.3M+9.3%007%Growing
2022Q3₩3,093M+28.1%27+8.0%₩114.6M+18.6%107%Growing
2022Q2₩2,702.8M+24.1%26+13.0%₩104M+9.8%108%Growing
2022Q1₩2,428.3M+15.5%25+8.7%₩97.1M+6.2%008%Growing
2021Q4₩2,179M25₩87.2M008%
2021Q3₩2,414.5M25₩96.6M208%
2021Q2₩2,178.3M23₩94.7M009%
2021Q1₩2,103M23₩91.4M009%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.