SEOUL COMMERCIAL AREA

서초3동사거리 Developed area

Seocho-gu (서초구) 서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩102.7M▼ -10.7% YoY
Stores6±0.0% YoY
Sales per store₩17.1M▼ -10.7% YoY

Reading this area Against a year earlier, estimated sales -10.7%, stores 0.0% and sales per store -10.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +45.7%
Stores▲ +20.0%
Sales per store▲ +21.4%
Market size
Estimated sales (quarter)
₩102.7M
vs 2024Q4
-10.7%
Estimated transactions
1,907
Per-store economics
Estimated sales per store
₩17.1M
vs a year ago
-10.7%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩58.5M – ₩141.7M
20212022202320242025
₩70.5M₩102.7M
Stores5 – 6
20212022202320242025
56
Sales per store₩11.7M – ₩28.3M
20212022202320242025
₩14.1M₩17.1M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩78.7M₩102.7M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩13.1M₩17.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1412%
  • 14–1737%
  • 17–2137%
  • 21–248%
Age
  • 10s1%
  • 20s16%
  • 30s15%
  • 40s28%
  • 50s25%
  • 60+14%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon9%
  • Tue7%
  • Wed11%
  • Thu13%
  • Fri27%
  • Sat18%
  • Sun15%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩102.7M-10.7%60.0%₩17.1M-10.7%100%Mixed
2025Q3₩101.8M+10.4%5-16.7%₩20.4M+32.4%000%Mixed
2025Q2₩117.3M+13.1%5-16.7%₩23.5M+35.8%000%Mixed
2025Q1₩141.7M+80.1%5-16.7%₩28.3M+116.2%010%Mixed
2024Q4₩114.9M+45.3%6+20.0%₩19.2M+21.1%000%Growing
2024Q3₩92.2M+32.9%6+20.0%₩15.4M+10.7%000%Growing
2024Q2₩103.7M-2.5%6+20.0%₩17.3M-18.8%000%Possible crowding
2024Q1₩78.7M+12.8%6+20.0%₩13.1M-6.0%100%Competition inflow
2023Q4₩79.1M-23.5%50.0%₩15.8M-23.5%000%Mixed
2023Q3₩69.4M+18.7%50.0%₩13.9M+18.7%000%Growing
2023Q2₩106.4M-21.1%50.0%₩21.3M-21.1%000%Mixed
2023Q1₩69.8M-41.2%50.0%₩14M-41.2%000%Mixed
2022Q4₩103.4M-18.4%50.0%₩20.7M-18.4%000%Mixed
2022Q3₩58.5M-14.2%50.0%₩11.7M-14.2%000%Mixed
2022Q2₩134.8M+29.0%50.0%₩27M+29.0%000%Growing
2022Q1₩118.7M+68.5%50.0%₩23.7M+68.5%000%Growing
2021Q4₩126.7M5₩25.3M000%
2021Q3₩68.1M5₩13.6M000%
2021Q2₩104.5M5₩20.9M000%
2021Q1₩70.5M5₩14.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.