SEOUL COMMERCIAL AREA

양재역 Developed area

Seocho-gu (서초구) 도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,632.6M▲ +26.4% YoY
Stores25±0.0% YoY
Sales per store₩65.3M▲ +26.4% YoY

Reading this area Estimated sales rose 26.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 26.4%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +40.4%
Stores▲ +25.0%
Sales per store▲ +12.3%
Market size
Estimated sales (quarter)
₩1,632.6M
vs 2024Q4
+26.4%
Estimated transactions
19,106
Per-store economics
Estimated sales per store
₩65.3M
vs a year ago
+26.4%
Per transaction
₩85K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,161.7M – ₩1,947.6M
20212022202320242025
₩1,163.2M₩1,632.6M
Stores19 – 27
20212022202320242025
2025
Sales per store₩51.7M – ₩101.2M
20212022202320242025
₩58.2M₩65.3M
Openings0 – 3
20212022202320242025
00
Closings0 – 4
20212022202320242025
20
Franchise share15% – 26%
20212022202320242025
25%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +26.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
0.0%
Franchise share
20% (5/25)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,455.9M₩1,632.6M
Stores 2024 Q1 → 2025 Q4
2725
Sales per store 2024 Q1 → 2025 Q4
₩53.9M₩65.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1425%
  • 14–173%
  • 17–2138%
  • 21–2430%
Age
  • 10s0%
  • 20s8%
  • 30s25%
  • 40s21%
  • 50s24%
  • 60+21%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon15%
  • Tue17%
  • Wed17%
  • Thu20%
  • Fri19%
  • Sat9%
  • Sun4%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,632.6M+26.4%250.0%₩65.3M+26.4%0020%Sales↑ · Stores→ · Per store↑
2025Q3₩1,440M+4.5%25-3.8%₩57.6M+8.7%0020%Sales↑ · Stores↓ · Per store↑
2025Q2₩1,293.3M-10.8%25-7.4%₩51.7M-3.7%0020%Sales↓ · Stores↓ · Per store↓
2025Q1₩1,303.5M-10.5%25-7.4%₩52.1M-3.3%1120%Sales↓ · Stores↓ · Per store↓
2024Q4₩1,291.5M-19.3%25-3.8%₩51.7M-16.0%1120%Sales↓ · Stores↓ · Per store↓
2024Q3₩1,377.9M-4.1%26+4.0%₩53M-7.8%1415%Sales↓ · Stores↑ · Per store↓
2024Q2₩1,450.6M-8.8%27+12.5%₩53.7M-18.9%1122%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,455.9M-11.2%27+12.5%₩53.9M-21.1%2122%Sales↓ · Stores↑ · Per store↓
2023Q4₩1,599.4M-17.9%26+13.0%₩61.5M-27.4%1023%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,437.5M-23.0%25+25.0%₩57.5M-38.4%3124%Sales↓ · Stores↑ · Per store↓
2023Q2₩1,589.9M-17.3%24+26.3%₩66.2M-34.5%0021%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,639.3M+24.3%24+26.3%₩68.3M-1.6%1021%Sales↑ · Stores↑ · Per store→
2022Q4₩1,947.6M+1.9%23+21.1%₩84.7M-15.8%3022%Sales→ · Stores↑ · Per store↓
2022Q3₩1,867.3M+60.7%20+5.3%₩93.4M+52.7%2125%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,922.4M+29.7%190.0%₩101.2M+29.7%0026%Sales↑ · Stores→ · Per store↑
2022Q1₩1,318.4M+13.3%19-5.0%₩69.4M+19.3%0026%Sales↑ · Stores↓ · Per store↑
2021Q4₩1,911M19₩100.6M0026%
2021Q3₩1,161.7M19₩61.1M0026%
2021Q2₩1,482.4M19₩78M0126%
2021Q1₩1,163.2M20₩58.2M0225%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.