SEOUL COMMERCIAL AREA

양재역 발달상권

서초구도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,990M▲ +8.8% YoY
Stores26▲ +13.0% YoY
Sales per store₩76.5M▼ -3.8% YoY

Reading this area Estimated sales rose 8.8% from a year earlier, but stores rose 13.0%. The market grew, yet stores grew faster, so sales per store fell 3.8%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.9%
Stores▲ +4.0%
Sales per store▲ +11.4%
Market size
Estimated sales (quarter)
₩1,990M
vs 2024Q4
+8.8%
Estimated transactions
163,208
Per-store economics
Estimated sales per store
₩76.5M
vs a year ago
-3.8%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,612M – ₩2,122.7M
20212022202320242025
₩1,717.2M₩1,990M
Stores22 – 27
20212022202320242025
2526
Sales per store₩62M – ₩89.4M
20212022202320242025
₩68.7M₩76.5M
Openings0 – 4
20212022202320242025
31
Closings0 – 4
20212022202320242025
11
Franchise share38% – 52%
20212022202320242025
52%42%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.8%, stores YoY +13.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
26
vs a year ago
+13.0%
Franchise share
42% (11/26)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,922.9M₩1,990M
Stores 2024 Q1 → 2025 Q4
2226
Sales per store 2024 Q1 → 2025 Q4
₩87.4M₩76.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1113%
  • 11–1439%
  • 14–1714%
  • 17–2131%
  • 21–243%
Age
  • 10s1%
  • 20s12%
  • 30s24%
  • 40s25%
  • 50s21%
  • 60+17%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue16%
  • Wed18%
  • Thu15%
  • Fri17%
  • Sat11%
  • Sun7%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,990M+8.8%26+13.0%₩76.5M-3.8%1142%Competition inflow
2025Q3₩1,749.6M+4.8%26+13.0%₩67.3M-7.3%2142%Competition inflow
2025Q2₩1,955.4M+2.2%24+9.1%₩81.5M-6.4%1050%Possible crowding
2025Q1₩1,625.6M-15.5%24+9.1%₩67.7M-22.5%1046%Possible crowding
2024Q4₩1,829.7M-10.0%230.0%₩79.6M-10.0%4448%Mixed
2024Q3₩1,670M-9.4%23+4.5%₩72.6M-13.4%2048%Possible crowding
2024Q2₩1,914.2M-2.6%220.0%₩87M-2.6%2245%Mixed
2024Q1₩1,922.9M-2.5%22-8.3%₩87.4M+6.3%1145%Possible recovery
2023Q4₩2,032.8M-4.2%23-4.2%₩88.4M-0.1%2139%Shrinking
2023Q3₩1,843.6M-4.2%22-8.3%₩83.8M+4.5%0041%Shrinking
2023Q2₩1,965.8M-4.4%22-15.4%₩89.4M+13.0%0241%Shrinking
2023Q1₩1,972.6M-1.4%24-7.7%₩82.2M+6.8%2238%Possible recovery
2022Q4₩2,122.7M+15.0%24-7.7%₩88.4M+24.6%0138%Mixed
2022Q3₩1,924.6M+19.4%24-7.7%₩80.2M+29.3%0442%Mixed
2022Q2₩2,055.6M+11.7%26-3.7%₩79.1M+16.0%1046%Mixed
2022Q1₩2,000.3M+16.5%26+4.0%₩76.9M+12.0%0042%Growing
2021Q4₩1,845.4M26₩71M1242%
2021Q3₩1,612M26₩62M0146%
2021Q2₩1,840.8M27₩68.2M3244%
2021Q1₩1,717.2M25₩68.7M3152%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.