SEOUL COMMERCIAL AREA

양재역 발달상권

서초구도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩249.1M▼ -28.7% YoY
Stores7▲ +16.7% YoY
Sales per store₩35.6M▼ -38.8% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-28.7%), so sales per store fell 38.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -27.4%
Stores▲ +75.0%
Sales per store▼ -58.5%
Market size
Estimated sales (quarter)
₩249.1M
vs 2024Q4
-28.7%
Estimated transactions
4,763
Per-store economics
Estimated sales per store
₩35.6M
vs a year ago
-38.8%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩249.1M – ₩566.8M
20212022202320242025
₩343.1M₩249.1M
Stores4 – 7
20212022202320242025
47
Sales per store₩35.6M – ₩94.5M
20212022202320242025
₩85.8M₩35.6M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 17%
20212022202320242025
0%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.7%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
14% (1/7)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩533.7M₩249.1M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩89M₩35.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–111%
  • 11–1415%
  • 14–1712%
  • 17–2135%
  • 21–2429%
Age
  • 10s0%
  • 20s2%
  • 30s16%
  • 40s22%
  • 50s40%
  • 60+20%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue12%
  • Wed15%
  • Thu14%
  • Fri19%
  • Sat18%
  • Sun9%
Gender
  • Male89%
  • Female11%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩249.1M-28.7%7+16.7%₩35.6M-38.8%1014%Possible crowding
2025Q3₩275M-21.2%6-14.3%₩45.8M-8.1%0017%Shrinking
2025Q2₩294.8M-19.0%60.0%₩49.1M-19.0%0017%Mixed
2025Q1₩317.9M-40.4%60.0%₩53M-40.4%0017%Mixed
2024Q4₩349.2M-15.5%60.0%₩58.2M-15.5%1117%Mixed
2024Q3₩349.1M-5.9%7+16.7%₩49.9M-19.3%100%Possible crowding
2024Q2₩363.9M-15.4%60.0%₩60.6M-15.4%000%Mixed
2024Q1₩533.7M-5.8%60.0%₩89M-5.8%000%Mixed
2023Q4₩413.5M-21.9%60.0%₩68.9M-21.9%000%Mixed
2023Q3₩370.8M-28.0%60.0%₩61.8M-28.0%000%Mixed
2023Q2₩430.3M-17.9%60.0%₩71.7M-17.9%000%Mixed
2023Q1₩566.8M+25.1%60.0%₩94.5M+25.1%000%Growing
2022Q4₩529.6M+18.2%60.0%₩88.3M+18.2%000%Growing
2022Q3₩515M+27.1%6+20.0%₩85.8M+5.9%000%Growing
2022Q2₩523.9M+44.3%6+50.0%₩87.3M-3.8%000%Competition inflow
2022Q1₩452.9M+32.0%6+50.0%₩75.5M-12.0%000%Competition inflow
2021Q4₩448.1M6₩74.7M100%
2021Q3₩405M5₩81M100%
2021Q2₩363M4₩90.7M000%
2021Q1₩343.1M4₩85.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.