SEOUL COMMERCIAL AREA

양재역 발달상권

서초구도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩343.3M▲ +0.2% YoY
Stores25±0.0% YoY
Sales per store₩13.7M▲ +0.2% YoY

Reading this area Against a year earlier, estimated sales +0.2%, stores 0.0% and sales per store +0.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +46.9%
Stores▲ +47.1%
Sales per store▼ -0.1%
Market size
Estimated sales (quarter)
₩343.3M
vs 2024Q4
+0.2%
Estimated transactions
10,417
Per-store economics
Estimated sales per store
₩13.7M
vs a year ago
+0.2%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩233.6M – ₩637.9M
20212022202320242025
₩233.6M₩343.3M
Stores17 – 27
20212022202320242025
1725
Sales per store₩12.6M – ₩29M
20212022202320242025
₩13.7M₩13.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
0.0%
Franchise share
0% (0/25)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩637.9M₩343.3M
Stores 2024 Q1 → 2025 Q4
2225
Sales per store 2024 Q1 → 2025 Q4
₩29M₩13.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1429%
  • 14–1721%
  • 17–2127%
  • 21–243%
Age
  • 10s0%
  • 20s18%
  • 30s37%
  • 40s16%
  • 50s17%
  • 60+12%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon17%
  • Tue14%
  • Wed23%
  • Thu11%
  • Fri13%
  • Sat16%
  • Sun8%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩343.3M+0.2%250.0%₩13.7M+0.2%000%Mixed
2025Q3₩536.8M+74.5%25+4.2%₩21.5M+67.5%010%Growing
2025Q2₩352.3M+0.9%26+13.0%₩13.5M-10.7%120%Possible crowding
2025Q1₩340.4M-46.6%27+22.7%₩12.6M-56.5%210%Possible crowding
2024Q4₩342.5M-11.9%25+19.0%₩13.7M-26.0%100%Possible crowding
2024Q3₩307.7M-21.0%24+14.3%₩12.8M-30.9%100%Possible crowding
2024Q2₩349M-20.3%23+9.5%₩15.2M-27.2%210%Possible crowding
2024Q1₩637.9M+48.3%22+10.0%₩29M+34.8%210%Growing
2023Q4₩388.5M+2.0%21+16.7%₩18.5M-12.5%000%Possible crowding
2023Q3₩389.6M+12.5%21+16.7%₩18.6M-3.6%000%Competition inflow
2023Q2₩437.8M+23.9%21+16.7%₩20.8M+6.2%100%Growing
2023Q1₩430.2M+52.0%20+11.1%₩21.5M+36.8%200%Growing
2022Q4₩380.7M+47.2%180.0%₩21.2M+47.2%000%Growing
2022Q3₩346.3M+35.0%180.0%₩19.2M+35.0%000%Growing
2022Q2₩353.4M+12.9%180.0%₩19.6M+12.9%000%Growing
2022Q1₩283M+21.1%18+5.9%₩15.7M+14.4%000%Growing
2021Q4₩258.6M18₩14.4M000%
2021Q3₩256.5M18₩14.2M000%
2021Q2₩313.1M18₩17.4M100%
2021Q1₩233.6M17₩13.7M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.