SEOUL COMMERCIAL AREA

양재역 Developed area

Seocho-gu (서초구) 도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩766.6M▲ +10.8% YoY
Stores5±0.0% YoY
Sales per store₩153.3M▲ +10.8% YoY

Reading this area Estimated sales rose 10.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 10.8%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +118.6%
Stores▼ -16.7%
Sales per store▲ +162.4%
Market size
Estimated sales (quarter)
₩766.6M
vs 2024Q4
+10.8%
Estimated transactions
16,964
Per-store economics
Estimated sales per store
₩153.3M
vs a year ago
+10.8%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩223M – ₩855.1M
20212022202320242025
₩350.6M₩766.6M
Stores5 – 6
20212022202320242025
65
Sales per store₩44.6M – ₩171M
20212022202320242025
₩58.4M₩153.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share100% – 140%
20212022202320242025
117%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
100% (5/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩721.1M₩766.6M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩144.2M₩153.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–144%
  • 14–173%
  • 17–2140%
  • 21–2448%
Age
  • 10s0%
  • 20s13%
  • 30s36%
  • 40s23%
  • 50s15%
  • 60+12%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon12%
  • Tue13%
  • Wed20%
  • Thu23%
  • Fri16%
  • Sat11%
  • Sun5%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩766.6M+10.8%50.0%₩153.3M+10.8%00100%Sales↑ · Stores→ · Per store↑
2025Q3₩797.1M+3.3%50.0%₩159.4M+3.3%00100%Sales↑ · Stores→ · Per store↑
2025Q2₩707.5M-17.3%50.0%₩141.5M-17.3%00100%Sales↓ · Stores→ · Per store↓
2025Q1₩657.1M-8.9%50.0%₩131.4M-8.9%00100%Sales↓ · Stores→ · Per store↓
2024Q4₩691.9M-5.1%50.0%₩138.4M-5.1%00100%Sales↓ · Stores→ · Per store↓
2024Q3₩771.7M+3.5%50.0%₩154.3M+3.5%01100%Sales↑ · Stores→ · Per store↑
2024Q2₩855.1M+16.8%50.0%₩171M+16.8%00120%Sales↑ · Stores→ · Per store↑
2024Q1₩721.1M+15.9%50.0%₩144.2M+15.9%00120%Sales↑ · Stores→ · Per store↑
2023Q4₩729.3M+19.1%50.0%₩145.9M+19.1%00120%Sales↑ · Stores→ · Per store↑
2023Q3₩745.6M+4.2%50.0%₩149.1M+4.2%00120%Sales↑ · Stores→ · Per store↑
2023Q2₩731.9M+15.8%50.0%₩146.4M+15.8%00120%Sales↑ · Stores→ · Per store↑
2023Q1₩622M+178.9%50.0%₩124.4M+178.9%01120%Sales↑ · Stores→ · Per store↑
2022Q4₩612.1M+74.3%50.0%₩122.4M+74.3%11140%Sales↑ · Stores→ · Per store↑
2022Q3₩715.4M+148.0%50.0%₩143.1M+148.0%00140%Sales↑ · Stores→ · Per store↑
2022Q2₩632.2M+60.5%50.0%₩126.4M+60.5%00140%Sales↑ · Stores→ · Per store↑
2022Q1₩223M-36.4%5-16.7%₩44.6M-23.7%11140%Sales↓ · Stores↓ · Per store↓
2021Q4₩351.2M5₩70.2M00140%
2021Q3₩288.5M5₩57.7M00140%
2021Q2₩394M5₩78.8M01140%
2021Q1₩350.6M6₩58.4M10117%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.