SEOUL COMMERCIAL AREA

양재역 발달상권

서초구도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩14,074.8M▲ +21.1% YoY
Stores80▲ +8.1% YoY
Sales per store₩175.9M▲ +12.0% YoY

Reading this area Estimated sales rose 21.1% from a year earlier while stores were up 8.1%, so sales per store also rose 12.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.4%
Stores▲ +35.6%
Sales per store▼ -1.6%
Market size
Estimated sales (quarter)
₩14,074.8M
vs 2024Q4
+21.1%
Estimated transactions
226,606
Per-store economics
Estimated sales per store
₩175.9M
vs a year ago
+12.0%
Per transaction
₩62K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,878M – ₩14,074.8M
20212022202320242025
₩10,547.9M₩14,074.8M
Stores59 – 80
20212022202320242025
5980
Sales per store₩157.1M – ₩186.7M
20212022202320242025
₩178.8M₩175.9M
Openings0 – 6
20212022202320242025
31
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +21.1%, stores YoY +8.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
80
vs a year ago
+8.1%
Franchise share
0% (0/80)
Movement
Openings (rate)
1 (1%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩10,576.1M₩14,074.8M
Stores 2024 Q1 → 2025 Q4
6780
Sales per store 2024 Q1 → 2025 Q4
₩157.9M₩175.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1434%
  • 14–1727%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s22%
  • 40s22%
  • 50s23%
  • 60+22%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon18%
  • Tue17%
  • Wed17%
  • Thu16%
  • Fri19%
  • Sat13%
  • Sun0%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩14,074.8M+21.1%80+8.1%₩175.9M+12.0%100%Growing
2025Q3₩12,810.1M+13.1%79+9.7%₩162.2M+3.1%320%Growing
2025Q2₩12,619.6M+13.1%78+9.9%₩161.8M+3.0%100%Mixed
2025Q1₩12,284.6M+16.2%76+13.4%₩161.6M+2.4%310%Mixed
2024Q4₩11,626.2M+6.4%74+21.3%₩157.1M-12.3%200%Competition inflow
2024Q3₩11,324.7M+8.4%72+16.1%₩157.3M-6.7%100%Competition inflow
2024Q2₩11,154.3M+6.5%71+14.5%₩157.1M-7.0%510%Competition inflow
2024Q1₩10,576.1M-2.6%67+11.7%₩157.9M-12.8%600%Possible crowding
2023Q4₩10,928.3M-4.1%610.0%₩179.2M-4.1%010%Mixed
2023Q3₩10,448.5M-1.5%62+1.6%₩168.5M-3.1%000%Mixed
2023Q2₩10,476.8M+2.4%62+1.6%₩169M+0.8%200%Mixed
2023Q1₩10,857.4M+9.9%60-1.6%₩181M+11.7%010%Growing
2022Q4₩11,390.2M+8.8%610.0%₩186.7M+8.8%000%Growing
2022Q3₩10,607.9M-1.5%61+1.7%₩173.9M-3.1%000%Mixed
2022Q2₩10,226.4M-4.7%61+3.4%₩167.6M-7.9%000%Possible crowding
2022Q1₩9,878M-6.4%61+3.4%₩161.9M-9.4%000%Possible crowding
2021Q4₩10,466.4M61₩171.6M100%
2021Q3₩10,770.6M60₩179.5M100%
2021Q2₩10,734.2M59₩181.9M110%
2021Q1₩10,547.9M59₩178.8M310%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.