SEOUL COMMERCIAL AREA

양재역 발달상권

서초구도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩105.3M▲ +64.7% YoY
Stores7▼ -12.5% YoY
Sales per store₩15M▲ +88.3% YoY

Reading this area Against a year earlier, estimated sales +64.7%, stores -12.5% and sales per store +88.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -50.4%
Stores▼ -22.2%
Sales per store▼ -36.2%
Market size
Estimated sales (quarter)
₩105.3M
vs 2024Q4
+64.7%
Estimated transactions
544
Per-store economics
Estimated sales per store
₩15M
vs a year ago
+88.3%
Per transaction
₩194K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩35.7M – ₩212.3M
20212022202320242025
₩212.3M₩105.3M
Stores7 – 10
20212022202320242025
97
Sales per store₩4.5M – ₩23.6M
20212022202320242025
₩23.6M₩15M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +64.7%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩125.8M₩105.3M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩15.7M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1453%
  • 14–1743%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s1%
  • 50s30%
  • 60+68%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon2%
  • Tue43%
  • Wed12%
  • Thu41%
  • Fri1%
  • Sat1%
  • Sun0%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩105.3M+64.7%7-12.5%₩15M+88.3%000%Mixed
2025Q3₩107.5M+201.6%7-12.5%₩15.4M+244.7%000%Mixed
2025Q2₩77M-27.3%7-12.5%₩11M-16.9%000%Shrinking
2025Q1₩109.9M-12.6%7-12.5%₩15.7M-0.2%010%Shrinking
2024Q4₩63.9M-47.6%8-11.1%₩8M-41.0%000%Shrinking
2024Q3₩35.7M-74.0%8-11.1%₩4.5M-70.7%000%Shrinking
2024Q2₩105.9M+11.7%8-11.1%₩13.2M+25.7%000%Mixed
2024Q1₩125.8M-1.1%8-11.1%₩15.7M+11.3%010%Possible recovery
2023Q4₩121.9M+12.0%9-10.0%₩13.5M+24.4%000%Mixed
2023Q3₩137M-0.2%90.0%₩15.2M-0.2%000%Mixed
2023Q2₩94.8M-54.5%90.0%₩10.5M-54.5%000%Mixed
2023Q1₩127.1M-24.0%90.0%₩14.1M-24.0%010%Mixed
2022Q4₩108.9M-26.1%10+11.1%₩10.9M-33.5%100%Possible crowding
2022Q3₩137.4M-33.0%90.0%₩15.3M-33.0%000%Mixed
2022Q2₩208.1M+31.4%90.0%₩23.1M+31.4%000%Growing
2022Q1₩167.3M-21.2%90.0%₩18.6M-21.2%000%Mixed
2021Q4₩147.3M9₩16.4M000%
2021Q3₩204.9M9₩22.8M000%
2021Q2₩158.4M9₩17.6M000%
2021Q1₩212.3M9₩23.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.