SEOUL COMMERCIAL AREA

양재역 발달상권

서초구도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩126.7M▼ -18.3% YoY
Stores20▼ -9.1% YoY
Sales per store₩6.3M▼ -10.1% YoY

Reading this area Estimated sales fell 18.3% from a year earlier and stores fell 9.1%. Sales per store are down 10.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +46.0%
Stores▼ -9.1%
Sales per store▲ +60.6%
Market size
Estimated sales (quarter)
₩126.7M
vs 2024Q4
-18.3%
Estimated transactions
4,037
Per-store economics
Estimated sales per store
₩6.3M
vs a year ago
-10.1%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩73.8M – ₩2,331.6M
20212022202320242025
₩86.8M₩126.7M
Stores20 – 25
20212022202320242025
2220
Sales per store₩3.1M – ₩116.6M
20212022202320242025
₩3.9M₩6.3M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share16% – 25%
20212022202320242025
18%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.3%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-9.1%
Franchise share
25% (5/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩330.9M₩126.7M
Stores 2024 Q1 → 2025 Q4
2420
Sales per store 2024 Q1 → 2025 Q4
₩13.8M₩6.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1455%
  • 14–1721%
  • 17–2118%
  • 21–241%
Age
  • 10s0%
  • 20s1%
  • 30s3%
  • 40s6%
  • 50s52%
  • 60+38%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon13%
  • Tue9%
  • Wed46%
  • Thu11%
  • Fri9%
  • Sat9%
  • Sun4%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩126.7M-18.3%20-9.1%₩6.3M-10.1%0025%Shrinking
2025Q3₩2,331.6M+290.6%20-13.0%₩116.6M+349.2%0025%Mixed
2025Q2₩1,753M+422.2%20-13.0%₩87.6M+500.5%0025%Mixed
2025Q1₩491.8M+48.6%20-16.7%₩24.6M+78.3%0225%Mixed
2024Q4₩155.1M+110.0%22-8.3%₩7.1M+129.1%0123%Mixed
2024Q3₩596.9M+672.0%230.0%₩26M+672.0%1122%Growing
2024Q2₩335.7M-75.6%230.0%₩14.6M-75.6%0122%Mixed
2024Q1₩330.9M-57.6%240.0%₩13.8M-57.6%0021%Mixed
2023Q4₩73.8M-9.6%24-4.0%₩3.1M-5.8%1021%Shrinking
2023Q3₩77.3M-44.0%23-8.0%₩3.4M-39.2%1122%Shrinking
2023Q2₩1,374.6M+1242.3%23-4.2%₩59.8M+1300.6%0122%Mixed
2023Q1₩780.7M+674.9%240.0%₩32.5M+674.9%1121%Growing
2022Q4₩81.7M-9.4%25+4.2%₩3.3M-13.0%0016%Possible crowding
2022Q3₩138.2M-78.5%25+19.0%₩5.5M-81.9%1016%Possible crowding
2022Q2₩102.4M+15.9%24+14.3%₩4.3M+1.4%0017%Mixed
2022Q1₩100.8M+16.1%24+9.1%₩4.2M+6.4%0017%Growing
2021Q4₩90.2M24₩3.8M3017%
2021Q3₩641.5M21₩30.5M0019%
2021Q2₩88.4M21₩4.2M0119%
2021Q1₩86.8M22₩3.9M1018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.