SEOUL COMMERCIAL AREA

양재역 Developed area

Seocho-gu (서초구) 도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,162.9M▲ +8.4% YoY
Stores41▲ +13.9% YoY
Sales per store₩150.3M▼ -4.8% YoY

Reading this area Estimated sales rose 8.4% from a year earlier, but stores rose 13.9%. The market grew, yet stores grew faster, so sales per store fell 4.8%. (vs a year earlier: Sales↑ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +63.6%
Stores▲ +36.7%
Sales per store▲ +19.7%
Market size
Estimated sales (quarter)
₩6,162.9M
vs 2024Q4
+8.4%
Estimated transactions
351,365
Per-store economics
Estimated sales per store
₩150.3M
vs a year ago
-4.8%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,767.3M – ₩6,536M
20212022202320242025
₩3,767.3M₩6,162.9M
Stores30 – 41
20212022202320242025
3041
Sales per store₩125.6M – ₩172.8M
20212022202320242025
₩125.6M₩150.3M
Openings0 – 3
20212022202320242025
13
Closings0 – 3
20212022202320242025
00
Franchise share3% – 6%
20212022202320242025
3%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.4%, stores YoY +13.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
41
vs a year ago
+13.9%
Franchise share
5% (2/41)
Movement
Openings (rate)
3 (7%)
Closings (rate)
0 (0%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩5,190.8M₩6,162.9M
Stores 2024 Q1 → 2025 Q4
3541
Sales per store 2024 Q1 → 2025 Q4
₩148.3M₩150.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1430%
  • 14–1732%
  • 17–2119%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s17%
  • 40s21%
  • 50s23%
  • 60+33%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon21%
  • Tue17%
  • Wed18%
  • Thu16%
  • Fri17%
  • Sat10%
  • Sun2%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩6,162.9M+8.4%41+13.9%₩150.3M-4.8%305%Sales↑ · Stores↑ · Per store↓
2025Q3₩6,536M+17.7%38+5.6%₩172M+11.5%105%Sales↑ · Stores↑ · Per store↑
2025Q2₩6,061.6M+13.2%37+5.7%₩163.8M+7.1%205%Sales↑ · Stores↑ · Per store↑
2025Q1₩5,406.3M+4.2%350.0%₩154.5M+4.2%026%Sales↑ · Stores→ · Per store↑
2024Q4₩5,683.7M+7.5%36+2.9%₩157.9M+4.6%336%Sales↑ · Stores→ · Per store↑
2024Q3₩5,552.4M+5.7%36+5.9%₩154.2M-0.1%106%Sales↑ · Stores↑ · Per store→
2024Q2₩5,354.8M+3.7%35+6.1%₩153M-2.2%106%Sales↑ · Stores↑ · Per store→
2024Q1₩5,190.8M+8.9%35+6.1%₩148.3M+2.7%113%Sales↑ · Stores↑ · Per store→
2023Q4₩5,285.3M+3.0%35+6.1%₩151M-2.9%213%Sales↑ · Stores↑ · Per store→
2023Q3₩5,250.6M+8.7%34+6.3%₩154.4M+2.3%103%Sales↑ · Stores↑ · Per store→
2023Q2₩5,161.5M+14.3%330.0%₩156.4M+14.3%113%Sales↑ · Stores→ · Per store↑
2023Q1₩4,767.2M-13.8%33+3.1%₩144.5M-16.4%003%Sales↓ · Stores↑ · Per store↓
2022Q4₩5,130.1M+17.4%33+3.1%₩155.5M+13.8%213%Sales↑ · Stores↑ · Per store↑
2022Q3₩4,831.2M+9.3%32+6.7%₩151M+2.5%013%Sales↑ · Stores↑ · Per store→
2022Q2₩4,515.4M+8.8%33+10.0%₩136.8M-1.1%103%Sales↑ · Stores↑ · Per store→
2022Q1₩5,530.6M+46.8%32+6.7%₩172.8M+37.6%113%Sales↑ · Stores↑ · Per store↑
2021Q4₩4,369.5M32₩136.5M203%
2021Q3₩4,419.3M30₩147.3M003%
2021Q2₩4,150.8M30₩138.4M003%
2021Q1₩3,767.3M30₩125.6M103%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.