SEOUL COMMERCIAL AREA

양재역 발달상권

서초구도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,688M▼ -3.9% YoY
Stores35▲ +6.1% YoY
Sales per store₩76.8M▼ -9.4% YoY

Reading this area Stores rose 6.1% from a year earlier while estimated sales stayed about the same (-3.9%), so sales per store fell 9.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +101.7%
Stores±0.0%
Sales per store▲ +101.7%
Market size
Estimated sales (quarter)
₩2,688M
vs 2024Q4
-3.9%
Estimated transactions
40,684
Per-store economics
Estimated sales per store
₩76.8M
vs a year ago
-9.4%
Per transaction
₩66K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,147.4M – ₩3,075.1M
20212022202320242025
₩1,332.7M₩2,688M
Stores32 – 38
20212022202320242025
3535
Sales per store₩32.8M – ₩84.9M
20212022202320242025
₩38.1M₩76.8M
Openings0 – 3
20212022202320242025
10
Closings0 – 5
20212022202320242025
10
Franchise share14% – 21%
20212022202320242025
20%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.9%, stores YoY +6.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
35
vs a year ago
+6.1%
Franchise share
14% (5/35)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,423M₩2,688M
Stores 2024 Q1 → 2025 Q4
3535
Sales per store 2024 Q1 → 2025 Q4
₩69.2M₩76.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–110%
  • 11–149%
  • 14–172%
  • 17–2123%
  • 21–2454%
Age
  • 10s0%
  • 20s11%
  • 30s30%
  • 40s23%
  • 50s21%
  • 60+15%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon14%
  • Tue15%
  • Wed18%
  • Thu17%
  • Fri18%
  • Sat13%
  • Sun5%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,688M-3.9%35+6.1%₩76.8M-9.4%0014%Possible crowding
2025Q3₩2,726M+17.4%35+6.1%₩77.9M+10.7%1214%Growing
2025Q2₩2,739.9M+26.3%35+6.1%₩78.3M+19.1%3017%Growing
2025Q1₩2,242.5M-7.4%32-8.6%₩70.1M+1.2%0119%Shrinking
2024Q4₩2,796.3M-7.8%33-8.3%₩84.7M+0.6%0018%Shrinking
2024Q3₩2,321.9M+7.6%33-5.7%₩70.4M+14.1%0018%Mixed
2024Q2₩2,168.7M-0.7%33-5.7%₩65.7M+5.3%0218%Possible recovery
2024Q1₩2,423M-8.6%35-5.4%₩69.2M-3.4%0117%Shrinking
2023Q4₩3,033.2M-1.4%36-5.3%₩84.3M+4.1%1017%Possible recovery
2023Q3₩2,158.4M-21.9%350.0%₩61.7M-21.9%2217%Mixed
2023Q2₩2,184.7M-26.5%350.0%₩62.4M-26.5%2517%Mixed
2023Q1₩2,650.6M+58.2%37+8.8%₩71.6M+45.4%1219%Growing
2022Q4₩3,075.1M+44.1%38+11.8%₩80.9M+28.9%3018%Growing
2022Q3₩2,762.9M+140.8%350.0%₩78.9M+140.8%0020%Growing
2022Q2₩2,971.7M+70.3%350.0%₩84.9M+70.3%2120%Growing
2022Q1₩1,675.6M+25.7%34-2.9%₩49.3M+29.4%0021%Growing
2021Q4₩2,134.1M34₩62.8M0121%
2021Q3₩1,147.4M35₩32.8M1120%
2021Q2₩1,745.3M35₩49.9M0020%
2021Q1₩1,332.7M35₩38.1M1120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.