SEOUL COMMERCIAL AREA

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강남구신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩610M▼ -8.3% YoY
Stores9±0.0% YoY
Sales per store₩67.8M▼ -8.3% YoY

Reading this area Against a year earlier, estimated sales -8.3%, stores 0.0% and sales per store -8.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.0%
Stores▼ -52.6%
Sales per store▼ -2.8%
Market size
Estimated sales (quarter)
₩610M
vs 2024Q4
-8.3%
Estimated transactions
13,421
Per-store economics
Estimated sales per store
₩67.8M
vs a year ago
-8.3%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩544.8M – ₩1,551M
20212022202320242025
₩1,325.3M₩610M
Stores9 – 19
20212022202320242025
199
Sales per store₩53.7M – ₩114.8M
20212022202320242025
₩69.8M₩67.8M
Openings0 – 2
20212022202320242025
10
Closings0 – 4
20212022202320242025
11
Franchise share7% – 18%
20212022202320242025
11%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,045M₩610M
Stores 2024 Q1 → 2025 Q4
139
Sales per store 2024 Q1 → 2025 Q4
₩80.4M₩67.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–110%
  • 11–1432%
  • 14–179%
  • 17–2140%
  • 21–2413%
Age
  • 10s1%
  • 20s18%
  • 30s39%
  • 40s20%
  • 50s13%
  • 60+10%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon11%
  • Tue13%
  • Wed16%
  • Thu18%
  • Fri18%
  • Sat15%
  • Sun9%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩610M-8.3%90.0%₩67.8M-8.3%0111%Mixed
2025Q3₩644.2M+0.1%10-16.7%₩64.4M+20.1%1010%Possible recovery
2025Q2₩557.9M-40.7%9-25.0%₩62M-20.9%0011%Shrinking
2025Q1₩544.8M-47.9%9-30.8%₩60.5M-24.7%0011%Shrinking
2024Q4₩665.3M-50.5%9-30.8%₩73.9M-28.5%0311%Shrinking
2024Q3₩643.9M-37.5%12-14.3%₩53.7M-27.1%008%Shrinking
2024Q2₩940.5M-1.1%12-20.0%₩78.4M+23.7%018%Possible recovery
2024Q1₩1,045M-17.3%130.0%₩80.4M-17.3%008%Mixed
2023Q4₩1,344.8M-9.9%130.0%₩103.4M-9.9%018%Mixed
2023Q3₩1,029.8M-18.1%14+7.7%₩73.6M-23.9%017%Possible crowding
2023Q2₩950.7M-24.1%15+36.4%₩63.4M-44.3%217%Possible crowding
2023Q1₩1,263.4M+6.7%13-7.1%₩97.2M+14.9%0015%Mixed
2022Q4₩1,492.9M-3.7%13-7.1%₩114.8M+3.7%0015%Shrinking
2022Q3₩1,257.1M+18.8%13-7.1%₩96.7M+28.0%2015%Mixed
2022Q2₩1,252.8M-14.3%11-38.9%₩113.9M+40.2%0318%Shrinking
2022Q1₩1,184.3M-10.6%14-26.3%₩84.6M+21.3%0014%Shrinking
2021Q4₩1,551M14₩110.8M0014%
2021Q3₩1,057.9M14₩75.6M0414%
2021Q2₩1,462.3M18₩81.2M1211%
2021Q1₩1,325.3M19₩69.8M1111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.