SEOUL COMMERCIAL AREA

가로수길 발달상권

강남구신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores15▼ -6.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q3
Estimated sales▲ +148.9%
Stores▲ +15.4%
Sales per store▲ +115.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩91.7M – ₩1,133.8M
20212022202320242025
₩255.6M
Stores13 – 17
20212022202320242025
1315
Sales per store₩7.1M – ₩87.2M
20212022202320242025
₩19.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
30
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-6.3%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩297.5M
Stores 2024 Q1 → 2025 Q4
1715
Sales per store 2024 Q1 → 2025 Q4
₩17.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1433%
  • 14–1743%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s27%
  • 30s38%
  • 40s14%
  • 50s8%
  • 60+12%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon0%
  • Tue5%
  • Wed4%
  • Thu38%
  • Fri30%
  • Sat22%
  • Sun1%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q415-6.3%000%
2025Q3₩636.4M+26.2%15-6.3%₩42.4M+34.6%000%Mixed
2025Q2₩372.2M-12.6%15-6.3%₩24.8M-6.8%010%Shrinking
2025Q1₩258.9M-13.0%16-5.9%₩16.2M-7.6%010%Shrinking
2024Q4₩283.8M-67.0%16-5.9%₩17.7M-65.0%000%Shrinking
2024Q3₩504.2M-11.7%16-5.9%₩31.5M-6.2%000%Shrinking
2024Q2₩425.7M+194.7%160.0%₩26.6M+194.7%010%Growing
2024Q1₩297.5M-13.2%17+6.3%₩17.5M-18.3%000%Possible crowding
2023Q4₩860.8M+261.0%17+6.3%₩50.6M+239.8%000%Growing
2023Q3₩571.1M+77.0%17+21.4%₩33.6M+45.8%100%Growing
2023Q2₩144.4M-87.3%16+23.1%₩9M-89.6%110%Possible crowding
2023Q1₩342.7M+136.8%16+23.1%₩21.4M+92.4%000%Growing
2022Q4₩238.4M+159.9%16+23.1%₩14.9M+111.2%200%Growing
2022Q3₩322.7M-27.7%14+7.7%₩23M-32.9%100%Possible crowding
2022Q2₩1,133.8M+160.6%130.0%₩87.2M+160.6%000%Growing
2022Q1₩144.7M-43.4%130.0%₩11.1M-43.4%000%Mixed
2021Q4₩91.7M13₩7.1M000%
2021Q3₩446.2M13₩34.3M000%
2021Q2₩435M13₩33.5M000%
2021Q1₩255.6M13₩19.7M030%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.