SEOUL COMMERCIAL AREA

가로수길 Developed area

Gangnam-gu (강남구) 신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,693.1M▼ -27.9% YoY
Stores71▼ -6.6% YoY
Sales per store₩52M▼ -22.8% YoY

Reading this area Estimated sales fell 27.9% from a year earlier and stores fell 6.6%. Sales per store are down 22.8%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -41.0%
Stores▼ -2.7%
Sales per store▼ -39.3%
Market size
Estimated sales (quarter)
₩3,693.1M
vs 2024Q4
-27.9%
Estimated transactions
85,921
Per-store economics
Estimated sales per store
₩52M
vs a year ago
-22.8%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,577.4M – ₩8,627M
20212022202320242025
₩6,258.7M₩3,693.1M
Stores71 – 89
20212022202320242025
7371
Sales per store₩47.7M – ₩100.7M
20212022202320242025
₩85.7M₩52M
Openings0 – 7
20212022202320242025
12
Closings0 – 6
20212022202320242025
15
Franchise share5% – 11%
20212022202320242025
11%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.9%, stores YoY -6.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
71
vs a year ago
-6.6%
Franchise share
7% (5/71)
Movement
Openings (rate)
2 (3%)
Closings (rate)
5 (7%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩5,126.2M₩3,693.1M
Stores 2024 Q1 → 2025 Q4
7971
Sales per store 2024 Q1 → 2025 Q4
₩64.9M₩52M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1423%
  • 14–1713%
  • 17–2139%
  • 21–2421%
Age
  • 10s1%
  • 20s27%
  • 30s35%
  • 40s16%
  • 50s13%
  • 60+7%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue11%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat18%
  • Sun13%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩3,693.1M-27.9%71-6.6%₩52M-22.8%257%Sales↓ · Stores↓ · Per store↓
2025Q3₩3,577.4M-25.9%75-5.1%₩47.7M-21.9%225%Sales↓ · Stores↓ · Per store↓
2025Q2₩3,639.7M-26.1%75-2.6%₩48.5M-24.2%105%Sales↓ · Stores→ · Per store↓
2025Q1₩3,668.6M-28.4%74-6.3%₩49.6M-23.6%025%Sales↓ · Stores↓ · Per store↓
2024Q4₩5,120.3M-20.0%76-7.3%₩67.4M-13.7%165%Sales↓ · Stores↓ · Per store↓
2024Q3₩4,826.9M-29.3%79-4.8%₩61.1M-25.8%538%Sales↓ · Stores↓ · Per store↓
2024Q2₩4,927.8M-31.4%77-9.4%₩64M-24.3%028%Sales↓ · Stores↓ · Per store↓
2024Q1₩5,126.2M-30.0%79-7.1%₩64.9M-24.6%038%Sales↓ · Stores↓ · Per store↓
2023Q4₩6,400.9M-19.3%82-3.5%₩78.1M-16.3%237%Sales↓ · Stores↓ · Per store↓
2023Q3₩6,830.8M-14.9%83-3.5%₩82.3M-11.8%367%Sales↓ · Stores↓ · Per store↓
2023Q2₩7,182.4M-16.7%85-4.5%₩84.5M-12.8%348%Sales↓ · Stores↓ · Per store↓
2023Q1₩7,318.4M+13.6%85-1.2%₩86.1M+14.9%449%Sales↑ · Stores→ · Per store↑
2022Q4₩7,928.9M-1.6%85+6.3%₩93.3M-7.3%669%Sales→ · Stores↑ · Per store↓
2022Q3₩8,024.8M+32.9%86+13.2%₩93.3M+17.4%148%Sales↑ · Stores↑ · Per store↑
2022Q2₩8,627M+24.7%89+21.9%₩96.9M+2.3%528%Sales↑ · Stores↑ · Per store→
2022Q1₩6,442.5M+2.9%86+17.8%₩74.9M-12.6%718%Sales→ · Stores↑ · Per store↓
2021Q4₩8,054M80₩100.7M629%
2021Q3₩6,040M76₩79.5M649%
2021Q2₩6,917.2M73₩94.8M5511%
2021Q1₩6,258.7M73₩85.7M1111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.