SEOUL COMMERCIAL AREA

가로수길 Developed area

Gangnam-gu (강남구) 신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩82.4M▼ -78.6% YoY
Stores15±0.0% YoY
Sales per store₩5.5M▼ -78.6% YoY

Reading this area Against a year earlier, estimated sales -78.6%, stores 0.0% and sales per store -78.6% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -94.1%
Stores▲ +7.1%
Sales per store▼ -94.5%
Market size
Estimated sales (quarter)
₩82.4M
vs 2024Q4
-78.6%
Estimated transactions
406
Per-store economics
Estimated sales per store
₩5.5M
vs a year ago
-78.6%
Per transaction
₩203K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩82.4M – ₩1,660.9M
20212022202320242025
₩1,386.9M₩82.4M
Stores13 – 16
20212022202320242025
1415
Sales per store₩5.5M – ₩111.7M
20212022202320242025
₩99.1M₩5.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -78.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩745.8M₩82.4M
Stores 2024 Q1 → 2025 Q4
1315
Sales per store 2024 Q1 → 2025 Q4
₩57.4M₩5.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1428%
  • 14–1726%
  • 17–2145%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s29%
  • 40s25%
  • 50s36%
  • 60+0%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon16%
  • Tue0%
  • Wed26%
  • Thu19%
  • Fri15%
  • Sat11%
  • Sun13%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩82.4M-78.6%150.0%₩5.5M-78.6%000%Sales↓ · Stores→ · Per store↓
2025Q3₩132.7M-70.3%15+7.1%₩8.8M-72.2%010%Sales↓ · Stores↑ · Per store↓
2025Q2₩138.6M-78.2%16+23.1%₩8.7M-82.3%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩153.6M-79.4%16+23.1%₩9.6M-83.3%100%Sales↓ · Stores↑ · Per store↓
2024Q4₩384.3M-52.5%15+15.4%₩25.6M-58.9%100%Sales↓ · Stores↑ · Per store↓
2024Q3₩446.4M-40.2%14+7.7%₩31.9M-44.5%100%Sales↓ · Stores↑ · Per store↓
2024Q2₩636.1M-39.3%130.0%₩48.9M-39.3%000%Sales↓ · Stores→ · Per store↓
2024Q1₩745.8M-28.4%130.0%₩57.4M-28.4%000%Sales↓ · Stores→ · Per store↓
2023Q4₩809.6M-28.4%130.0%₩62.3M-28.4%000%Sales↓ · Stores→ · Per store↓
2023Q3₩746.4M-43.7%13-7.1%₩57.4M-39.3%000%Sales↓ · Stores↓ · Per store↓
2023Q2₩1,047.4M-33.0%13-7.1%₩80.6M-27.9%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩1,041.2M-17.2%13-7.1%₩80.1M-10.8%110%Sales↓ · Stores↓ · Per store↓
2022Q4₩1,130.8M-28.2%13-13.3%₩87M-17.2%010%Sales↓ · Stores↓ · Per store↓
2022Q3₩1,324.6M-9.6%14-6.7%₩94.6M-3.2%000%Sales↓ · Stores↓ · Per store↓
2022Q2₩1,564.1M-5.8%14-6.7%₩111.7M+0.9%000%Sales↓ · Stores↓ · Per store→
2022Q1₩1,257.2M-9.4%140.0%₩89.8M-9.4%010%Sales↓ · Stores→ · Per store↓
2021Q4₩1,575.6M15₩105M000%
2021Q3₩1,465.6M15₩97.7M000%
2021Q2₩1,660.9M15₩110.7M100%
2021Q1₩1,386.9M14₩99.1M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.