SEOUL COMMERCIAL AREA

가로수길 발달상권

강남구신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩13.2M▼ -10.9% YoY
Stores6▼ -14.3% YoY
Sales per store₩2.2M▲ +4.0% YoY

Reading this area Estimated sales fell 10.9% from a year earlier and stores fell 14.3%. Sales per store are up 4.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +123.1%
Stores▼ -14.3%
Sales per store▲ +160.3%
Market size
Estimated sales (quarter)
₩13.2M
vs 2024Q4
-10.9%
Estimated transactions
729
Per-store economics
Estimated sales per store
₩2.2M
vs a year ago
+4.0%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.2M – ₩20.1M
20212022202320242025
₩5.9M₩13.2M
Stores6 – 10
20212022202320242025
76
Sales per store₩598K – ₩2.5M
20212022202320242025
₩842K₩2.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.9%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩15.6M₩13.2M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩2.2M₩2.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1716%
  • 17–2140%
  • 21–2443%
Age
  • 10s2%
  • 20s8%
  • 30s15%
  • 40s27%
  • 50s24%
  • 60+24%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon10%
  • Tue14%
  • Wed16%
  • Thu13%
  • Fri20%
  • Sat18%
  • Sun9%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩13.2M-10.9%6-14.3%₩2.2M+4.0%000%Shrinking
2025Q3₩12.9M-18.2%6-14.3%₩2.2M-4.5%000%Shrinking
2025Q2₩13.8M+0.6%6-14.3%₩2.3M+17.4%000%Possible recovery
2025Q1₩15.1M-2.8%6-14.3%₩2.5M+13.4%010%Possible recovery
2024Q4₩14.8M-6.4%70.0%₩2.1M-6.4%000%Mixed
2024Q3₩15.8M+15.4%70.0%₩2.3M+15.4%000%Growing
2024Q2₩13.7M+10.1%70.0%₩2M+10.1%000%Growing
2024Q1₩15.6M-22.7%7-22.2%₩2.2M-0.7%000%Shrinking
2023Q4₩15.8M+4.5%7-30.0%₩2.3M+49.2%000%Mixed
2023Q3₩13.7M-0.6%7-30.0%₩2M+42.0%000%Possible recovery
2023Q2₩12.5M+83.6%7-12.5%₩1.8M+109.8%020%Mixed
2023Q1₩20.1M+320.8%9+12.5%₩2.2M+274.0%010%Growing
2022Q4₩15.1M+179.3%10+25.0%₩1.5M+123.5%000%Growing
2022Q3₩13.8M+226.2%10+42.9%₩1.4M+128.3%200%Growing
2022Q2₩6.8M+3.4%8+14.3%₩849K-9.5%000%Competition inflow
2022Q1₩4.8M-18.8%8+14.3%₩598K-29.0%000%Possible crowding
2021Q4₩5.4M8₩676K100%
2021Q3₩4.2M7₩602K000%
2021Q2₩6.6M7₩938K000%
2021Q1₩5.9M7₩842K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.