SEOUL COMMERCIAL AREA

가로수길 Developed area

Gangnam-gu (강남구) 신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩279.8M▼ -63.1% YoY
Stores11▼ -8.3% YoY
Sales per store₩25.4M▼ -59.7% YoY

Reading this area Estimated sales fell 63.1% from a year earlier and stores fell 8.3%. Sales per store are down 59.7%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -74.9%
Stores±0.0%
Sales per store▼ -74.9%
Market size
Estimated sales (quarter)
₩279.8M
vs 2024Q4
-63.1%
Estimated transactions
8,512
Per-store economics
Estimated sales per store
₩25.4M
vs a year ago
-59.7%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩279.8M – ₩1,572.2M
20212022202320242025
₩1,114.4M₩279.8M
Stores10 – 13
20212022202320242025
1111
Sales per store₩25.4M – ₩142.9M
20212022202320242025
₩101.3M₩25.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share23% – 50%
20212022202320242025
27%36%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -63.1%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
36% (4/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩717.6M₩279.8M
Stores 2024 Q1 → 2025 Q4
1311
Sales per store 2024 Q1 → 2025 Q4
₩55.2M₩25.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1424%
  • 14–1712%
  • 17–2144%
  • 21–2420%
Age
  • 10s0%
  • 20s26%
  • 30s40%
  • 40s15%
  • 50s11%
  • 60+6%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon9%
  • Tue11%
  • Wed16%
  • Thu16%
  • Fri20%
  • Sat17%
  • Sun10%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩279.8M-63.1%11-8.3%₩25.4M-59.7%0136%Sales↓ · Stores↓ · Per store↓
2025Q3₩512.9M-39.0%120.0%₩42.7M-39.0%0033%Sales↓ · Stores→ · Per store↓
2025Q2₩665M-19.5%12-7.7%₩55.4M-12.8%0033%Sales↓ · Stores↓ · Per store↓
2025Q1₩656.4M-8.5%12-7.7%₩54.7M-0.9%0033%Sales↓ · Stores↓ · Per store→
2024Q4₩757.8M+3.9%12-7.7%₩63.1M+12.6%0033%Sales↑ · Stores↓ · Per store↑
2024Q3₩840.8M-11.0%12+9.1%₩70.1M-18.4%0133%Sales↓ · Stores↑ · Per store↓
2024Q2₩826.2M-22.9%13+30.0%₩63.6M-40.7%0031%Sales↓ · Stores↑ · Per store↓
2024Q1₩717.6M-42.7%13+30.0%₩55.2M-56.0%2231%Sales↓ · Stores↑ · Per store↓
2023Q4₩729.2M-46.2%13+18.2%₩56.1M-54.5%2131%Sales↓ · Stores↑ · Per store↓
2023Q3₩944.9M-39.9%110.0%₩85.9M-39.9%1045%Sales↓ · Stores→ · Per store↓
2023Q2₩1,071.1M-24.3%10-16.7%₩107.1M-9.1%0050%Sales↓ · Stores↓ · Per store↓
2023Q1₩1,253.2M+18.9%10-16.7%₩125.3M+42.7%0150%Sales↑ · Stores↓ · Per store↑
2022Q4₩1,356.2M+33.5%11-8.3%₩123.3M+45.6%0045%Sales↑ · Stores↓ · Per store↑
2022Q3₩1,572.2M+60.7%11-15.4%₩142.9M+89.9%1145%Sales↑ · Stores↓ · Per store↑
2022Q2₩1,414.2M+26.4%120.0%₩117.8M+26.4%0033%Sales↑ · Stores→ · Per store↑
2022Q1₩1,053.9M-5.4%12+9.1%₩87.8M-13.3%0033%Sales↓ · Stores↑ · Per store↓
2021Q4₩1,016M12₩84.7M1133%
2021Q3₩978.5M13₩75.3M2123%
2021Q2₩1,118.7M12₩93.2M1025%
2021Q1₩1,114.4M11₩101.3M0127%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.