SEOUL COMMERCIAL AREA

가로수길 발달상권

강남구신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩459.4M▲ +9.5% YoY
Stores12▼ -7.7% YoY
Sales per store₩38.3M▲ +18.6% YoY

Reading this area Against a year earlier, estimated sales +9.5%, stores -7.7% and sales per store +18.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -58.9%
Stores▼ -29.4%
Sales per store▼ -41.7%
Market size
Estimated sales (quarter)
₩459.4M
vs 2024Q4
+9.5%
Estimated transactions
30,842
Per-store economics
Estimated sales per store
₩38.3M
vs a year ago
+18.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩362.5M – ₩1,149.6M
20212022202320242025
₩1,117.1M₩459.4M
Stores11 – 17
20212022202320242025
1712
Sales per store₩27.9M – ₩71.9M
20212022202320242025
₩65.7M₩38.3M
Openings0 – 3
20212022202320242025
11
Closings0 – 3
20212022202320242025
10
Franchise share12% – 25%
20212022202320242025
24%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.5%, stores YoY -7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-7.7%
Franchise share
17% (2/12)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩447.4M₩459.4M
Stores 2024 Q1 → 2025 Q4
1512
Sales per store 2024 Q1 → 2025 Q4
₩29.8M₩38.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1427%
  • 14–1719%
  • 17–2130%
  • 21–2418%
Age
  • 10s3%
  • 20s28%
  • 30s39%
  • 40s16%
  • 50s10%
  • 60+5%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon10%
  • Tue13%
  • Wed16%
  • Thu17%
  • Fri17%
  • Sat18%
  • Sun9%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩459.4M+9.5%12-7.7%₩38.3M+18.6%1017%Mixed
2025Q3₩386.1M-16.9%11-15.4%₩35.1M-1.8%1118%Shrinking
2025Q2₩405.7M-22.1%11-26.7%₩36.9M+6.2%0218%Shrinking
2025Q1₩362.5M-19.0%13-13.3%₩27.9M-6.5%1115%Shrinking
2024Q4₩419.7M-8.7%13-18.8%₩32.3M+12.3%0015%Shrinking
2024Q3₩464.7M-29.1%13-13.3%₩35.7M-18.1%0215%Shrinking
2024Q2₩520.8M-28.6%150.0%₩34.7M-28.6%0013%Mixed
2024Q1₩447.4M-25.8%15-6.3%₩29.8M-20.8%0113%Shrinking
2023Q4₩459.8M-17.1%16-5.9%₩28.7M-11.9%3213%Shrinking
2023Q3₩655M+18.2%150.0%₩43.7M+18.2%1113%Growing
2023Q2₩729.3M+5.3%150.0%₩48.6M+5.3%0113%Growing
2023Q1₩602.6M-11.3%16+6.7%₩37.7M-16.9%2313%Possible crowding
2022Q4₩554.6M-34.9%17+6.3%₩32.6M-38.7%2012%Possible crowding
2022Q3₩554.3M-38.6%15-6.3%₩37M-34.5%0113%Shrinking
2022Q2₩692.5M-39.8%15-6.3%₩46.2M-35.8%0020%Shrinking
2022Q1₩679.6M-39.2%15-11.8%₩45.3M-31.1%0120%Shrinking
2021Q4₩851.9M16₩53.2M1119%
2021Q3₩902.6M16₩56.4M2319%
2021Q2₩1,149.6M16₩71.9M0125%
2021Q1₩1,117.1M17₩65.7M1124%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.