SEOUL COMMERCIAL AREA

가로수길 발달상권

강남구신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩247.8M▼ -18.0% YoY
Stores9±0.0% YoY
Sales per store₩27.5M▼ -18.0% YoY

Reading this area Against a year earlier, estimated sales -18.0%, stores 0.0% and sales per store -18.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +246.4%
Stores±0.0%
Sales per store▲ +246.4%
Market size
Estimated sales (quarter)
₩247.8M
vs 2024Q4
-18.0%
Estimated transactions
18,292
Per-store economics
Estimated sales per store
₩27.5M
vs a year ago
-18.0%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩70.9M – ₩302.1M
20212022202320242025
₩71.5M₩247.8M
Stores8 – 10
20212022202320242025
99
Sales per store₩7.9M – ₩34.8M
20212022202320242025
₩7.9M₩27.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩250.9M₩247.8M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩27.9M₩27.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0636%
  • 06–112%
  • 11–142%
  • 14–175%
  • 17–2115%
  • 21–2439%
Age
  • 10s3%
  • 20s31%
  • 30s31%
  • 40s20%
  • 50s12%
  • 60+2%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon10%
  • Tue8%
  • Wed18%
  • Thu12%
  • Fri17%
  • Sat18%
  • Sun17%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩247.8M-18.0%90.0%₩27.5M-18.0%000%Mixed
2025Q3₩252.5M-8.0%90.0%₩28.1M-8.0%000%Mixed
2025Q2₩229.9M-11.7%90.0%₩25.5M-11.7%000%Mixed
2025Q1₩250.8M-0.1%90.0%₩27.9M-0.1%000%Mixed
2024Q4₩302.1M+8.1%90.0%₩33.6M+8.1%000%Growing
2024Q3₩274.4M+53.6%90.0%₩30.5M+53.6%000%Growing
2024Q2₩260.4M+45.7%90.0%₩28.9M+45.7%000%Growing
2024Q1₩250.9M-12.4%9-10.0%₩27.9M-2.7%000%Shrinking
2023Q4₩279.5M+20.2%90.0%₩31.1M+20.2%110%Growing
2023Q3₩178.6M-28.0%9+12.5%₩19.8M-36.0%000%Possible crowding
2023Q2₩178.7M-35.8%9+12.5%₩19.9M-42.9%010%Possible crowding
2023Q1₩286.4M+211.8%10+25.0%₩28.6M+149.4%100%Growing
2022Q4₩232.5M+7.5%9+12.5%₩25.8M-4.5%100%Competition inflow
2022Q3₩247.9M+249.9%80.0%₩31M+249.9%000%Growing
2022Q2₩278.2M+165.9%80.0%₩34.8M+165.9%000%Growing
2022Q1₩91.9M+28.4%8-11.1%₩11.5M+44.5%000%Mixed
2021Q4₩216.4M8₩27M000%
2021Q3₩70.9M8₩8.9M000%
2021Q2₩104.6M8₩13.1M010%
2021Q1₩71.5M9₩7.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.