SEOUL COMMERCIAL AREA

가로수길 Developed area

Gangnam-gu (강남구) 신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩860.5M▼ -16.6% YoY
Stores22▼ -12.0% YoY
Sales per store₩39.1M▼ -5.2% YoY

Reading this area Estimated sales fell 16.6% from a year earlier and stores fell 12.0%. Sales per store are down 5.2%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.6%
Stores▲ +4.8%
Sales per store▼ -10.8%
Market size
Estimated sales (quarter)
₩860.5M
vs 2024Q4
-16.6%
Estimated transactions
2,767
Per-store economics
Estimated sales per store
₩39.1M
vs a year ago
-5.2%
Per transaction
₩311K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩773.3M – ₩1,416.9M
20212022202320242025
₩920.8M₩860.5M
Stores21 – 25
20212022202320242025
2122
Sales per store₩33.6M – ₩67.5M
20212022202320242025
₩43.8M₩39.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 5
20212022202320242025
51
Franchise share4% – 10%
20212022202320242025
10%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.6%, stores YoY -12.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
-12.0%
Franchise share
5% (1/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,106M₩860.5M
Stores 2024 Q1 → 2025 Q4
2422
Sales per store 2024 Q1 → 2025 Q4
₩46.1M₩39.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1415%
  • 14–1726%
  • 17–2155%
  • 21–241%
Age
  • 10s0%
  • 20s7%
  • 30s11%
  • 40s42%
  • 50s25%
  • 60+14%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon16%
  • Tue8%
  • Wed16%
  • Thu12%
  • Fri27%
  • Sat17%
  • Sun4%
Gender
  • Male35%
  • Female65%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩860.5M-16.6%22-12.0%₩39.1M-5.2%015%Sales↓ · Stores↓ · Per store↓
2025Q3₩773.3M-35.0%23-8.0%₩33.6M-29.3%004%Sales↓ · Stores↓ · Per store↓
2025Q2₩825.2M-17.9%23-4.2%₩35.9M-14.3%014%Sales↓ · Stores↓ · Per store↓
2025Q1₩902.1M-18.4%240.0%₩37.6M-18.4%124%Sales↓ · Stores→ · Per store↓
2024Q4₩1,031.3M-10.1%25+8.7%₩41.3M-17.3%004%Sales↓ · Stores↑ · Per store↓
2024Q3₩1,189.5M+6.7%250.0%₩47.6M+6.7%104%Sales↑ · Stores→ · Per store↑
2024Q2₩1,004.9M+26.3%24+4.3%₩41.9M+21.1%224%Sales↑ · Stores↑ · Per store↑
2024Q1₩1,106M+0.9%24+4.3%₩46.1M-3.3%104%Sales→ · Stores↑ · Per store↓
2023Q4₩1,147.7M-7.9%23+4.5%₩49.9M-11.9%024%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,114.3M+29.8%25+8.7%₩44.6M+19.4%204%Sales↑ · Stores↑ · Per store↑
2023Q2₩795.4M-31.7%230.0%₩34.6M-31.7%004%Sales↓ · Stores→ · Per store↓
2023Q1₩1,096.1M-1.0%230.0%₩47.7M-1.0%104%Sales→ · Stores→ · Per store→
2022Q4₩1,245.6M+24.8%220.0%₩56.6M+24.8%015%Sales↑ · Stores→ · Per store↑
2022Q3₩858.2M-23.6%23+9.5%₩37.3M-30.3%114%Sales↓ · Stores↑ · Per store↓
2022Q2₩1,164.3M-17.8%23+9.5%₩50.6M-25.0%004%Sales↓ · Stores↑ · Per store↓
2022Q1₩1,106.8M+20.2%23+9.5%₩48.1M+9.7%104%Sales↑ · Stores↑ · Per store↑
2021Q4₩998.2M22₩45.4M105%
2021Q3₩1,123.6M21₩53.5M005%
2021Q2₩1,416.9M21₩67.5M015%
2021Q1₩920.8M21₩43.8M1510%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.