SEOUL COMMERCIAL AREA

가로수길 발달상권

강남구신사동· Area 256,688 m² · Area code 3120186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,069.1M▼ -16.2% YoY
Stores15▲ +15.4% YoY
Sales per store₩137.9M▼ -27.4% YoY

Reading this area Stores rose 15.4% from a year earlier while estimated sales stayed about the same (-16.2%), so sales per store fell 27.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +89.5%
Stores▲ +150.0%
Sales per store▼ -24.2%
Market size
Estimated sales (quarter)
₩2,069.1M
vs 2024Q4
-16.2%
Estimated transactions
71,031
Per-store economics
Estimated sales per store
₩137.9M
vs a year ago
-27.4%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,091.8M – ₩2,478.4M
20212022202320242025
₩1,091.8M₩2,069.1M
Stores6 – 15
20212022202320242025
615
Sales per store₩110.1M – ₩198.4M
20212022202320242025
₩182M₩137.9M
Openings0 – 2
20212022202320242025
11
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.2%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
0% (0/15)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,007.9M₩2,069.1M
Stores 2024 Q1 → 2025 Q4
1215
Sales per store 2024 Q1 → 2025 Q4
₩167.3M₩137.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1435%
  • 14–1732%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s9%
  • 30s14%
  • 40s23%
  • 50s23%
  • 60+31%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon19%
  • Tue16%
  • Wed15%
  • Thu18%
  • Fri18%
  • Sat14%
  • Sun0%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,069.1M-16.2%15+15.4%₩137.9M-27.4%100%Possible crowding
2025Q3₩2,152M+1.7%14+7.7%₩153.7M-5.6%200%Possible crowding
2025Q2₩2,380.6M+15.9%120.0%₩198.4M+15.9%110%Growing
2025Q1₩2,478.4M+23.4%13+8.3%₩190.6M+13.9%110%Growing
2024Q4₩2,468.7M+16.0%13+8.3%₩189.9M+7.1%000%Growing
2024Q3₩2,115.8M+0.3%130.0%₩162.8M+0.3%100%Mixed
2024Q2₩2,054M+3.6%12-7.7%₩171.2M+12.3%000%Mixed
2024Q1₩2,007.9M+5.5%12-14.3%₩167.3M+23.1%000%Mixed
2023Q4₩2,127.8M+48.6%12-7.7%₩177.3M+61.0%010%Mixed
2023Q3₩2,109.4M+71.9%13+18.2%₩162.3M+45.4%000%Growing
2023Q2₩1,982M+56.4%13+18.2%₩152.5M+32.3%010%Growing
2023Q1₩1,903.3M+42.7%14+27.3%₩136M+12.1%210%Growing
2022Q4₩1,431.9M+16.5%13+30.0%₩110.1M-10.4%200%Competition inflow
2022Q3₩1,227.2M-9.1%11+37.5%₩111.6M-33.9%000%Possible crowding
2022Q2₩1,267.3M-4.7%11+57.1%₩115.2M-39.4%000%Possible crowding
2022Q1₩1,333.6M+22.1%11+83.3%₩121.2M-33.4%100%Competition inflow
2021Q4₩1,229.5M10₩123M200%
2021Q3₩1,349.6M8₩168.7M100%
2021Q2₩1,329.8M7₩190M100%
2021Q1₩1,091.8M6₩182M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.