SEOUL COMMERCIAL AREA

송파사거리(송파역) Developed area

Songpa-gu (송파구) 석촌동· Area 102,341 m² · Area code 3120230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,266.8M▲ +4.1% YoY
Stores32▼ -8.6% YoY
Sales per store₩70.8M▲ +13.9% YoY

Reading this area Against a year earlier, estimated sales +4.1%, stores -8.6% and sales per store +13.9% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +135.8%
Stores▼ -3.0%
Sales per store▲ +143.2%
Market size
Estimated sales (quarter)
₩2,266.8M
vs 2024Q4
+4.1%
Estimated transactions
52,698
Per-store economics
Estimated sales per store
₩70.8M
vs a year ago
+13.9%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩961.2M – ₩2,428.8M
20212022202320242025
₩961.2M₩2,266.8M
Stores26 – 37
20212022202320242025
3332
Sales per store₩29.1M – ₩74.6M
20212022202320242025
₩29.1M₩70.8M
Openings0 – 5
20212022202320242025
31
Closings0 – 6
20212022202320242025
05
Franchise share15% – 30%
20212022202320242025
15%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.1%, stores YoY -8.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
-8.6%
Franchise share
25% (8/32)
Movement
Openings (rate)
1 (3%)
Closings (rate)
5 (13%)
Net store change
−4
Estimated sales 2024 Q1 → 2025 Q4
₩1,997.7M₩2,266.8M
Stores 2024 Q1 → 2025 Q4
2932
Sales per store 2024 Q1 → 2025 Q4
₩68.9M₩70.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1420%
  • 14–1710%
  • 17–2153%
  • 21–2415%
Age
  • 10s1%
  • 20s7%
  • 30s20%
  • 40s25%
  • 50s24%
  • 60+24%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon12%
  • Tue13%
  • Wed13%
  • Thu14%
  • Fri15%
  • Sat19%
  • Sun14%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,266.8M+4.1%32-8.6%₩70.8M+13.9%1525%Sales↑ · Stores↓ · Per store↑
2025Q3₩2,428.8M+33.7%35+16.7%₩69.4M+14.6%1226%Sales↑ · Stores↑ · Per store↑
2025Q2₩2,355.5M+29.5%36+24.1%₩65.4M+4.4%1225%Sales↑ · Stores↑ · Per store↑
2025Q1₩2,136.1M+6.9%37+27.6%₩57.7M-16.2%5224%Sales↑ · Stores↑ · Per store↓
2024Q4₩2,177M+8.1%35+29.6%₩62.2M-16.6%5123%Sales↑ · Stores↑ · Per store↓
2024Q3₩1,817.1M+10.9%30+11.1%₩60.6M-0.2%5230%Sales↑ · Stores↑ · Per store→
2024Q2₩1,818.4M+9.4%29+11.5%₩62.7M-2.0%4424%Sales↑ · Stores↑ · Per store→
2024Q1₩1,997.7M+78.8%29+7.4%₩68.9M+66.5%3224%Sales↑ · Stores↑ · Per store↑
2023Q4₩2,014.5M+66.4%27-3.6%₩74.6M+72.5%1130%Sales↑ · Stores↓ · Per store↑
2023Q3₩1,639M+32.3%27-3.6%₩60.7M+37.2%4230%Sales↑ · Stores↓ · Per store↑
2023Q2₩1,662.8M+27.3%26-18.8%₩64M+56.7%1227%Sales↑ · Stores↓ · Per store↑
2023Q1₩1,117.4M+1.6%27-15.6%₩41.4M+20.5%0126%Sales→ · Stores↓ · Per store↑
2022Q4₩1,210.8M-4.4%28-12.5%₩43.2M+9.2%0025%Sales↓ · Stores↓ · Per store↑
2022Q3₩1,238.9M+19.2%28-20.0%₩44.2M+49.0%2625%Sales↑ · Stores↓ · Per store↑
2022Q2₩1,305.8M+8.0%320.0%₩40.8M+8.0%3322%Sales↑ · Stores→ · Per store↑
2022Q1₩1,099.3M+14.4%32-3.0%₩34.4M+17.9%0022%Sales↑ · Stores↓ · Per store↑
2021Q4₩1,266.8M32₩39.6M1422%
2021Q3₩1,039.5M35₩29.7M5020%
2021Q2₩1,208.9M32₩37.8M0116%
2021Q1₩961.2M33₩29.1M3015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.