SEOUL COMMERCIAL AREA

송파사거리(송파역) 발달상권

송파구석촌동· Area 102,341 m² · Area code 3120230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,858.2M▲ +1.7% YoY
Stores18▲ +28.6% YoY
Sales per store₩158.8M▼ -20.9% YoY

Reading this area Stores rose 28.6% from a year earlier while estimated sales stayed about the same (+1.7%), so sales per store fell 20.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +11.2%
Stores▲ +20.0%
Sales per store▼ -7.3%
Market size
Estimated sales (quarter)
₩2,858.2M
vs 2024Q4
+1.7%
Estimated transactions
170,004
Per-store economics
Estimated sales per store
₩158.8M
vs a year ago
-20.9%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,570.3M – ₩3,602.6M
20212022202320242025
₩2,570.3M₩2,858.2M
Stores14 – 18
20212022202320242025
1518
Sales per store₩157.1M – ₩240.2M
20212022202320242025
₩171.4M₩158.8M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share13% – 27%
20212022202320242025
13%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.7%, stores YoY +28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+28.6%
Franchise share
17% (3/18)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩3,019.5M₩2,858.2M
Stores 2024 Q1 → 2025 Q4
1618
Sales per store 2024 Q1 → 2025 Q4
₩188.7M₩158.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1431%
  • 14–1730%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s11%
  • 40s14%
  • 50s24%
  • 60+48%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon21%
  • Tue17%
  • Wed15%
  • Thu15%
  • Fri16%
  • Sat15%
  • Sun1%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,858.2M+1.7%18+28.6%₩158.8M-20.9%1017%Possible crowding
2025Q3₩2,810.7M-1.6%17+6.3%₩165.3M-7.4%0018%Possible crowding
2025Q2₩2,670.4M-12.2%17+6.3%₩157.1M-17.3%2018%Possible crowding
2025Q1₩2,763.1M-8.5%15-6.3%₩184.2M-2.4%1020%Shrinking
2024Q4₩2,809.5M-8.2%14-12.5%₩200.7M+4.9%0221%Shrinking
2024Q3₩2,856.6M-5.9%160.0%₩178.5M-5.9%0019%Mixed
2024Q2₩3,040.1M-4.0%16+6.7%₩190M-10.0%1219%Possible crowding
2024Q1₩3,019.5M-2.9%16+6.7%₩188.7M-8.9%0025%Possible crowding
2023Q4₩3,061.1M-3.8%16+6.7%₩191.3M-9.8%0025%Possible crowding
2023Q3₩3,037M+1.2%16+6.7%₩189.8M-5.1%1025%Possible crowding
2023Q2₩3,166.2M+1.3%150.0%₩211.1M+1.3%0027%Mixed
2023Q1₩3,108.7M-13.7%150.0%₩207.2M-13.7%0027%Mixed
2022Q4₩3,181.6M+9.9%150.0%₩212.1M+9.9%2027%Growing
2022Q3₩2,999.8M-5.0%150.0%₩200M-5.0%0013%Mixed
2022Q2₩3,124.1M+7.4%150.0%₩208.3M+7.4%0013%Growing
2022Q1₩3,602.6M+40.2%150.0%₩240.2M+40.2%0013%Growing
2021Q4₩2,894.1M15₩192.9M0013%
2021Q3₩3,158.7M15₩210.6M0013%
2021Q2₩2,909M15₩193.9M0013%
2021Q1₩2,570.3M15₩171.4M0013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.