SEOUL COMMERCIAL AREA

송파사거리(송파역) Developed area

Songpa-gu (송파구) 석촌동· Area 102,341 m² · Area code 3120230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩668.2M▼ -8.6% YoY
Stores14▼ -6.7% YoY
Sales per store₩47.7M▼ -2.1% YoY

Reading this area Estimated sales fell 8.6% from a year earlier and stores fell 6.7%. Sales per store are about the same at -2.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -16.8%
Stores±0.0%
Sales per store▼ -16.8%
Market size
Estimated sales (quarter)
₩668.2M
vs 2024Q4
-8.6%
Estimated transactions
58,637
Per-store economics
Estimated sales per store
₩47.7M
vs a year ago
-2.1%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩652M – ₩1,078M
20212022202320242025
₩802.7M₩668.2M
Stores12 – 19
20212022202320242025
1414
Sales per store₩35.8M – ₩89.8M
20212022202320242025
₩57.3M₩47.7M
Openings0 – 3
20212022202320242025
10
Closings0 – 5
20212022202320242025
03
Franchise share40% – 83%
20212022202320242025
43%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.6%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-6.7%
Franchise share
50% (7/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
3 (14%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩966.9M₩668.2M
Stores 2024 Q1 → 2025 Q4
1414
Sales per store 2024 Q1 → 2025 Q4
₩69.1M₩47.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1426%
  • 14–1722%
  • 17–2135%
  • 21–247%
Age
  • 10s2%
  • 20s13%
  • 30s25%
  • 40s28%
  • 50s19%
  • 60+13%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon12%
  • Tue12%
  • Wed15%
  • Thu13%
  • Fri16%
  • Sat16%
  • Sun16%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩668.2M-8.6%14-6.7%₩47.7M-2.1%0350%Shrinking
2025Q3₩690.3M-14.2%16+6.7%₩43.1M-19.5%2550%Possible crowding
2025Q2₩679.6M-21.9%19+35.7%₩35.8M-42.4%3042%Possible crowding
2025Q1₩652M-32.6%16+14.3%₩40.7M-41.0%1150%Possible crowding
2024Q4₩731.3M-31.4%15+15.4%₩48.8M-40.6%1060%Possible crowding
2024Q3₩804.5M-25.4%15+25.0%₩53.6M-40.3%1053%Possible crowding
2024Q2₩870M-3.5%14+16.7%₩62.1M-17.3%0057%Possible crowding
2024Q1₩966.9M+6.9%14-6.7%₩69.1M+14.5%1057%Mixed
2023Q4₩1,066.4M+18.9%13-13.3%₩82M+37.2%1262%Mixed
2023Q3₩1,078M+35.3%12-7.7%₩89.8M+46.5%3083%Mixed
2023Q2₩901.3M+14.1%12-14.3%₩75.1M+33.1%1358%Mixed
2023Q1₩904.3M+14.9%15+7.1%₩60.3M+7.2%0040%Growing
2022Q4₩896.5M+4.7%15+7.1%₩59.8M-2.3%2140%Mixed
2022Q3₩797.1M-8.1%13-7.1%₩61.3M-1.0%0154%Shrinking
2022Q2₩790.2M-5.7%14-6.7%₩56.4M+1.1%0050%Shrinking
2022Q1₩787.3M-1.9%140.0%₩56.2M-1.9%0050%Mixed
2021Q4₩856.7M14₩61.2M3350%
2021Q3₩866.9M14₩61.9M0150%
2021Q2₩837.6M15₩55.8M2047%
2021Q1₩802.7M14₩57.3M1043%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.