SEOUL COMMERCIAL AREA

송파사거리(송파역) Developed area

Songpa-gu (송파구) 석촌동· Area 102,341 m² · Area code 3120230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩21.3M▲ +182.9% YoY
Stores5±0.0% YoY
Sales per store₩4.3M▲ +182.9% YoY

Reading this area Estimated sales rose 182.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 182.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.5%
Stores▲ +66.7%
Sales per store▼ -33.7%
Market size
Estimated sales (quarter)
₩21.3M
vs 2024Q4
+182.9%
Estimated transactions
307
Per-store economics
Estimated sales per store
₩4.3M
vs a year ago
+182.9%
Per transaction
₩69K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.1M – ₩31M
20212022202320242025
₩19.2M₩21.3M
Stores3 – 5
20212022202320242025
35
Sales per store₩1.3M – ₩9.3M
20212022202320242025
₩6.4M₩4.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 33%
20212022202320242025
33%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +182.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8.1M₩21.3M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩2M₩4.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1417%
  • 14–1731%
  • 17–2145%
  • 21–246%
Age
  • 10s0%
  • 20s8%
  • 30s30%
  • 40s37%
  • 50s15%
  • 60+9%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon7%
  • Tue12%
  • Wed13%
  • Thu9%
  • Fri26%
  • Sat31%
  • Sun1%
Gender
  • Male23%
  • Female77%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩21.3M+182.9%50.0%₩4.3M+182.9%0020%Growing
2025Q3₩17.7M+121.2%50.0%₩3.5M+121.2%0020%Growing
2025Q2₩14.5M+30.6%5+25.0%₩2.9M+4.5%0020%Growing
2025Q1₩6.4M-20.9%5+25.0%₩1.3M-36.7%1120%Possible crowding
2024Q4₩7.5M+11.4%5+66.7%₩1.5M-33.2%0020%Competition inflow
2024Q3₩8M-22.8%5+66.7%₩1.6M-53.7%1020%Possible crowding
2024Q2₩11.1M+17.5%40.0%₩2.8M+17.5%0025%Growing
2024Q1₩8.1M-5.7%40.0%₩2M-5.7%1025%Mixed
2023Q4₩6.7M+11.0%3-25.0%₩2.2M+48.1%0033%Mixed
2023Q3₩10.3M+30.1%3-25.0%₩3.4M+73.4%0133%Mixed
2023Q2₩9.5M-3.1%4-20.0%₩2.4M+21.1%0025%Shrinking
2023Q1₩8.5M-68.3%40.0%₩2.1M-68.3%0025%Mixed
2022Q4₩6.1M-80.4%40.0%₩1.5M-80.4%0025%Mixed
2022Q3₩8M-58.5%40.0%₩2M-58.5%0125%Mixed
2022Q2₩9.8M-64.9%5+66.7%₩2M-79.0%1020%Possible crowding
2022Q1₩27M+40.1%4+33.3%₩6.7M+5.0%1125%Growing
2021Q4₩31M4₩7.8M0025%
2021Q3₩19.2M4₩4.8M2125%
2021Q2₩27.8M3₩9.3M0033%
2021Q1₩19.2M3₩6.4M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.