SEOUL COMMERCIAL AREA

송파사거리(송파역) 발달상권

송파구석촌동· Area 102,341 m² · Area code 3120230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩469.3M▼ -4.3% YoY
Stores11▼ -8.3% YoY
Sales per store₩42.7M▲ +4.4% YoY

Reading this area Estimated sales fell 4.3% from a year earlier and stores fell 8.3%. Sales per store are up 4.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +6.0%
Stores▼ -31.3%
Sales per store▲ +54.2%
Market size
Estimated sales (quarter)
₩469.3M
vs 2024Q4
-4.3%
Estimated transactions
12,163
Per-store economics
Estimated sales per store
₩42.7M
vs a year ago
+4.4%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩175.4M – ₩619.1M
20212022202320242025
₩442.6M₩469.3M
Stores11 – 16
20212022202320242025
1611
Sales per store₩13.5M – ₩51.6M
20212022202320242025
₩27.7M₩42.7M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share7% – 18%
20212022202320242025
13%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.3%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
18% (2/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩407.2M₩469.3M
Stores 2024 Q1 → 2025 Q4
1311
Sales per store 2024 Q1 → 2025 Q4
₩31.3M₩42.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–112%
  • 11–146%
  • 14–175%
  • 17–2130%
  • 21–2434%
Age
  • 10s1%
  • 20s13%
  • 30s21%
  • 40s23%
  • 50s29%
  • 60+13%
Weekday / weekend
  • Weekday53%
  • Weekend47%
Day of week
  • Mon10%
  • Tue5%
  • Wed12%
  • Thu11%
  • Fri16%
  • Sat21%
  • Sun26%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩469.3M-4.3%11-8.3%₩42.7M+4.4%0018%Shrinking
2025Q3₩467.7M-24.4%11-8.3%₩42.5M-17.6%0018%Shrinking
2025Q2₩390.7M-34.9%11-8.3%₩35.5M-29.0%1118%Shrinking
2025Q1₩351.8M-13.6%11-15.4%₩32M+2.1%0118%Shrinking
2024Q4₩490.2M-2.0%12-14.3%₩40.9M+14.3%0017%Possible recovery
2024Q3₩619.1M+47.2%12-7.7%₩51.6M+59.4%0017%Mixed
2024Q2₩599.9M+59.2%12-7.7%₩50M+72.5%1117%Mixed
2024Q1₩407.2M-27.0%130.0%₩31.3M-27.0%018%Mixed
2023Q4₩500.3M+26.2%14+7.7%₩35.7M+17.2%107%Growing
2023Q3₩420.6M+21.7%130.0%₩32.4M+21.7%008%Growing
2023Q2₩376.7M+55.2%130.0%₩29M+55.2%008%Growing
2023Q1₩558.1M+218.2%130.0%₩42.9M+218.2%008%Growing
2022Q4₩396.4M-31.4%13-7.1%₩30.5M-26.2%018%Shrinking
2022Q3₩345.6M-22.3%130.0%₩26.6M-22.3%0015%Mixed
2022Q2₩242.7M-45.9%130.0%₩18.7M-45.9%0015%Mixed
2022Q1₩175.4M-60.4%13-18.8%₩13.5M-51.2%0115%Shrinking
2021Q4₩578.2M14₩41.3M2114%
2021Q3₩444.6M13₩34.2M0015%
2021Q2₩448.8M13₩34.5M0315%
2021Q1₩442.6M16₩27.7M1013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.