SEOUL COMMERCIAL AREA

송파사거리(송파역) 발달상권

송파구석촌동· Area 102,341 m² · Area code 3120230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩9.8M▼ -4.2% YoY
Stores5▼ -16.7% YoY
Sales per store₩2M▲ +15.0% YoY

Reading this area Estimated sales fell 4.2% from a year earlier and stores fell 16.7%. Sales per store are up 15.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -35.0%
Stores▼ -16.7%
Sales per store▼ -22.0%
Market size
Estimated sales (quarter)
₩9.8M
vs 2024Q4
-4.2%
Estimated transactions
273
Per-store economics
Estimated sales per store
₩2M
vs a year ago
+15.0%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.5M – ₩48.3M
20212022202320242025
₩15M₩9.8M
Stores5 – 6
20212022202320242025
65
Sales per store₩1.4M – ₩8M
20212022202320242025
₩2.5M₩2M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.2%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8.8M₩9.8M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩1.5M₩2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1421%
  • 14–1737%
  • 17–2139%
  • 21–240%
Age
  • 10s4%
  • 20s6%
  • 30s26%
  • 40s16%
  • 50s11%
  • 60+37%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon3%
  • Tue10%
  • Wed16%
  • Thu25%
  • Fri15%
  • Sat17%
  • Sun13%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9.8M-4.2%5-16.7%₩2M+15.0%000%Shrinking
2025Q3₩9.7M+13.5%5-16.7%₩1.9M+36.1%010%Mixed
2025Q2₩23.5M+15.9%60.0%₩3.9M+15.9%000%Growing
2025Q1₩8.7M-1.2%60.0%₩1.5M-1.2%000%Mixed
2024Q4₩10.2M+3.9%60.0%₩1.7M+3.9%000%Growing
2024Q3₩8.5M-8.0%60.0%₩1.4M-8.0%000%Mixed
2024Q2₩20.2M-50.4%60.0%₩3.4M-50.4%000%Mixed
2024Q1₩8.8M-61.1%60.0%₩1.5M-61.1%000%Mixed
2023Q4₩9.8M-58.4%60.0%₩1.6M-58.4%000%Mixed
2023Q3₩9.3M-50.8%60.0%₩1.5M-50.8%000%Mixed
2023Q2₩40.8M-15.4%60.0%₩6.8M-15.4%000%Mixed
2023Q1₩22.8M-17.3%60.0%₩3.8M-17.3%000%Mixed
2022Q4₩23.6M+71.4%60.0%₩3.9M+71.4%000%Growing
2022Q3₩18.9M+28.9%60.0%₩3.1M+28.9%000%Growing
2022Q2₩48.3M+52.8%60.0%₩8M+52.8%000%Growing
2022Q1₩27.5M+82.9%60.0%₩4.6M+82.9%000%Growing
2021Q4₩13.8M6₩2.3M000%
2021Q3₩14.6M6₩2.4M000%
2021Q2₩31.6M6₩5.3M000%
2021Q1₩15M6₩2.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.