SEOUL COMMERCIAL AREA

송파사거리(송파역) 발달상권

송파구석촌동· Area 102,341 m² · Area code 3120230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩85.4M▼ -10.9% YoY
Stores8▲ +14.3% YoY
Sales per store₩10.7M▼ -22.1% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-10.9%), so sales per store fell 22.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.4%
Stores▲ +300.0%
Sales per store▼ -67.2%
Market size
Estimated sales (quarter)
₩85.4M
vs 2024Q4
-10.9%
Estimated transactions
2,878
Per-store economics
Estimated sales per store
₩10.7M
vs a year ago
-22.1%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩41.9M – ₩111.8M
20212022202320242025
₩65M₩85.4M
Stores2 – 9
20212022202320242025
28
Sales per store₩6.6M – ₩32.5M
20212022202320242025
₩32.5M₩10.7M
Openings0 – 3
20212022202320242025
01
Closings0 – 3
20212022202320242025
00
Franchise share0% – 100%
20212022202320242025
100%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.9%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩41.9M₩85.4M
Stores 2024 Q1 → 2025 Q4
48
Sales per store 2024 Q1 → 2025 Q4
₩10.5M₩10.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0633%
  • 06–110%
  • 11–1424%
  • 14–176%
  • 17–2117%
  • 21–2420%
Age
  • 10s1%
  • 20s19%
  • 30s51%
  • 40s16%
  • 50s9%
  • 60+3%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon12%
  • Tue9%
  • Wed12%
  • Thu12%
  • Fri20%
  • Sat19%
  • Sun15%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩85.4M-10.9%8+14.3%₩10.7M-22.1%100%Possible crowding
2025Q3₩89.9M+101.7%7+16.7%₩12.8M+72.9%000%Growing
2025Q2₩106.7M+124.6%7+75.0%₩15.2M+28.4%000%Growing
2025Q1₩90M+114.5%7+75.0%₩12.9M+22.6%000%Growing
2024Q4₩95.9M+70.2%7+75.0%₩13.7M-2.8%100%Mixed
2024Q3₩44.6M-30.7%60.0%₩7.4M-30.7%210%Mixed
2024Q2₩47.5M-43.5%4-42.9%₩11.9M-1.1%0125%Shrinking
2024Q1₩41.9M-35.8%4-55.6%₩10.5M+44.5%2150%Shrinking
2023Q4₩56.4M-0.9%4-42.9%₩14.1M+73.4%1325%Possible recovery
2023Q3₩64.3M+40.1%6-14.3%₩10.7M+63.5%0117%Mixed
2023Q2₩84.1M-24.8%70.0%₩12M-24.8%1314%Mixed
2023Q1₩65.3M+32.6%9+28.6%₩7.3M+3.1%2011%Growing
2022Q4₩56.9M-11.8%70.0%₩8.1M-11.8%0114%Mixed
2022Q3₩45.9M-24.2%7+75.0%₩6.6M-56.7%0029%Possible crowding
2022Q2₩111.8M+89.9%7+75.0%₩16M+8.5%0029%Growing
2022Q1₩49.3M-24.2%7+250.0%₩7M-78.3%0029%Possible crowding
2021Q4₩64.5M7₩9.2M3029%
2021Q3₩60.5M4₩15.1M0050%
2021Q2₩58.9M4₩14.7M2050%
2021Q1₩65M2₩32.5M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.