SEOUL COMMERCIAL AREA

송파사거리(송파역) 발달상권

송파구석촌동· Area 102,341 m² · Area code 3120230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩195.1M▼ -23.4% YoY
Stores4▲ +33.3% YoY
Sales per store₩48.8M▼ -42.6% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-23.4%), so sales per store fell 42.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -44.1%
Stores▲ +100.0%
Sales per store▼ -72.1%
Market size
Estimated sales (quarter)
₩195.1M
vs 2024Q4
-23.4%
Estimated transactions
19,975
Per-store economics
Estimated sales per store
₩48.8M
vs a year ago
-42.6%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩195.1M – ₩350.6M
20212022202320242025
₩349.3M₩195.1M
Stores2 – 6
20212022202320242025
24
Sales per store₩48.8M – ₩174.7M
20212022202320242025
₩174.7M₩48.8M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
01
Franchise share125% – 400%
20212022202320242025
400%125%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -23.4%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
125% (5/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩268.3M₩195.1M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩67.1M₩48.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1429%
  • 14–1720%
  • 17–2129%
  • 21–244%
Age
  • 10s3%
  • 20s13%
  • 30s27%
  • 40s29%
  • 50s18%
  • 60+10%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue14%
  • Wed15%
  • Thu15%
  • Fri15%
  • Sat15%
  • Sun14%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩195.1M-23.4%4+33.3%₩48.8M-42.6%01125%Possible crowding
2025Q3₩241.5M-6.3%4+33.3%₩60.4M-29.7%12150%Possible crowding
2025Q2₩261.7M-6.8%30.0%₩87.2M-6.8%01267%Mixed
2025Q1₩243.4M-9.3%3-25.0%₩81.1M+21.0%10300%Shrinking
2024Q4₩254.8M-11.8%3-40.0%₩84.9M+46.9%00267%Shrinking
2024Q3₩257.7M-18.8%3-40.0%₩85.9M+35.3%00267%Shrinking
2024Q2₩280.9M-10.9%3-50.0%₩93.6M+78.2%13267%Shrinking
2024Q1₩268.3M-12.4%4-33.3%₩67.1M+31.5%11225%Shrinking
2023Q4₩289.1M-9.2%50.0%₩57.8M-9.2%00160%Mixed
2023Q3₩317.5M-6.0%50.0%₩63.5M-6.0%01160%Mixed
2023Q2₩315.2M-10.1%6+20.0%₩52.5M-25.1%00133%Possible crowding
2023Q1₩306.1M-1.6%6+20.0%₩51M-18.0%10133%Possible crowding
2022Q4₩318.4M-6.0%5+66.7%₩63.7M-43.6%00160%Possible crowding
2022Q3₩337.9M-0.5%5+66.7%₩67.6M-40.3%11160%Possible crowding
2022Q2₩350.6M+2.3%5+150.0%₩70.1M-59.1%00160%Possible crowding
2022Q1₩311.1M-11.0%5+150.0%₩62.2M-64.4%21160%Possible crowding
2021Q4₩338.8M3₩112.9M10300%
2021Q3₩339.5M3₩113.2M10267%
2021Q2₩342.6M2₩171.3M11400%
2021Q1₩349.3M2₩174.7M10400%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.