SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,205.9M▼ -26.0% YoY
Stores25▼ -10.7% YoY
Sales per store₩48.2M▼ -17.2% YoY

Reading this area Estimated sales fell 26.0% from a year earlier and stores fell 10.7%. Sales per store are down 17.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +4.0%
Stores▲ +4.2%
Sales per store▼ -0.1%
Market size
Estimated sales (quarter)
₩1,205.9M
vs 2024Q4
-26.0%
Estimated transactions
86,955
Per-store economics
Estimated sales per store
₩48.2M
vs a year ago
-17.2%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,044.4M – ₩2,159.4M
20212022202320242025
₩1,159M₩1,205.9M
Stores24 – 29
20212022202320242025
2425
Sales per store₩37.3M – ₩88.2M
20212022202320242025
₩48.3M₩48.2M
Openings0 – 4
20212022202320242025
30
Closings0 – 3
20212022202320242025
00
Franchise share0% – 4%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.0%, stores YoY -10.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
-10.7%
Franchise share
0% (0/25)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,824.4M₩1,205.9M
Stores 2024 Q1 → 2025 Q4
2925
Sales per store 2024 Q1 → 2025 Q4
₩62.9M₩48.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1428%
  • 14–1733%
  • 17–2130%
  • 21–243%
Age
  • 10s0%
  • 20s8%
  • 30s18%
  • 40s25%
  • 50s27%
  • 60+21%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon8%
  • Tue11%
  • Wed14%
  • Thu13%
  • Fri14%
  • Sat22%
  • Sun17%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,205.9M-26.0%25-10.7%₩48.2M-17.2%000%Shrinking
2025Q3₩1,206.5M-24.5%25-13.8%₩48.3M-12.5%110%Shrinking
2025Q2₩1,600.4M-5.2%25-13.8%₩64M+10.0%000%Shrinking
2025Q1₩1,637.8M-10.2%25-13.8%₩65.5M+4.1%030%Shrinking
2024Q4₩1,630.2M-20.2%280.0%₩58.2M-20.2%020%Mixed
2024Q3₩1,598.8M-26.0%29+7.4%₩55.1M-31.1%113%Possible crowding
2024Q2₩1,687.5M-21.2%29+11.5%₩58.2M-29.3%003%Possible crowding
2024Q1₩1,824.4M-13.8%29+20.8%₩62.9M-28.7%103%Possible crowding
2023Q4₩2,042.7M-1.3%28+7.7%₩73M-8.4%104%Possible crowding
2023Q3₩2,159.4M+13.8%27+3.8%₩80M+9.6%204%Growing
2023Q2₩2,140.3M+11.0%26+4.0%₩82.3M+6.7%310%Growing
2023Q1₩2,117.2M+44.3%24-4.0%₩88.2M+50.3%020%Mixed
2022Q4₩2,070M+53.6%26-3.7%₩79.6M+59.5%000%Mixed
2022Q3₩1,897.6M+81.7%26-7.1%₩73M+95.7%100%Mixed
2022Q2₩1,928.8M+40.5%25-10.7%₩77.2M+57.4%000%Mixed
2022Q1₩1,467.3M+26.6%25+4.2%₩58.7M+21.5%020%Growing
2021Q4₩1,347.4M27₩49.9M010%
2021Q3₩1,044.4M28₩37.3M000%
2021Q2₩1,372.8M28₩49M400%
2021Q1₩1,159M24₩48.3M300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.