SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩310.5M▲ +86.5% YoY
Stores4▲ +33.3% YoY
Sales per store₩77.6M▲ +39.9% YoY

Reading this area Estimated sales rose 86.5% from a year earlier while stores were up 33.3%, so sales per store also rose 39.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2024 Q2 → 2025 Q4
Estimated sales▲ +4.5%
Stores▲ +33.3%
Sales per store▼ -21.6%
Market size
Estimated sales (quarter)
₩310.5M
vs 2024Q4
+86.5%
Estimated transactions
4,542
Per-store economics
Estimated sales per store
₩77.6M
vs a year ago
+39.9%
Per transaction
₩68K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩126.1M – ₩310.5M
20212022202320242025
₩310.5M
Stores1 – 4
20212022202320242025
14
Sales per store₩37.8M – ₩99.1M
20212022202320242025
₩77.6M
Openings0 – 1
20212022202320242025
10
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +86.5%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩310.5M
Stores 2024 Q1 → 2025 Q4
24
Sales per store 2024 Q1 → 2025 Q4
₩77.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1134%
  • 11–1427%
  • 14–1739%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s13%
  • 30s27%
  • 40s28%
  • 50s22%
  • 60+11%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon21%
  • Tue21%
  • Wed25%
  • Thu6%
  • Fri14%
  • Sat12%
  • Sun0%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩310.5M+86.5%4+33.3%₩77.6M+39.9%000%Growing
2025Q3₩151.4M+6.4%4+33.3%₩37.8M-20.2%000%Competition inflow
2025Q2₩164.2M-44.7%4+33.3%₩41M-58.6%100%Possible crowding
2025Q1₩126.1M3+50.0%₩42M000%
2024Q4₩166.5M3+50.0%₩55.5M000%
2024Q3₩142.3M3+50.0%₩47.4M000%
2024Q2₩297.2M3+50.0%₩99.1M100%
2024Q120.0%000%
2023Q420.0%000%
2023Q32+100.0%000%
2023Q22+100.0%000%
2023Q12+100.0%000%
2022Q42+100.0%100%
2022Q310.0%000%
2022Q210.0%000%
2022Q110.0%000%
2021Q41000%
2021Q31000%
2021Q21000%
2021Q11100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.