SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩335.7M▼ -65.6% YoY
Stores7▼ -12.5% YoY
Sales per store₩48M▼ -60.7% YoY

Reading this area Estimated sales fell 65.6% from a year earlier and stores fell 12.5%. Sales per store are down 60.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +25.4%
Stores▲ +16.7%
Sales per store▲ +7.5%
Market size
Estimated sales (quarter)
₩335.7M
vs 2024Q4
-65.6%
Estimated transactions
1,855
Per-store economics
Estimated sales per store
₩48M
vs a year ago
-60.7%
Per transaction
₩181K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩267.7M – ₩1,213.1M
20212022202320242025
₩267.7M₩335.7M
Stores6 – 8
20212022202320242025
67
Sales per store₩44.6M – ₩173.3M
20212022202320242025
₩44.6M₩48M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -65.6%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩967.3M₩335.7M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩120.9M₩48M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1450%
  • 14–1747%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s11%
  • 40s0%
  • 50s46%
  • 60+43%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon2%
  • Tue12%
  • Wed5%
  • Thu26%
  • Fri52%
  • Sat2%
  • Sun1%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩335.7M-65.6%7-12.5%₩48M-60.7%000%Shrinking
2025Q3₩666.5M+6.8%7-12.5%₩95.2M+22.0%000%Mixed
2025Q2₩330.2M-42.5%7-12.5%₩47.2M-34.3%000%Shrinking
2025Q1₩626.5M-35.2%7-12.5%₩89.5M-26.0%010%Shrinking
2024Q4₩976.2M+14.5%80.0%₩122M+14.5%000%Growing
2024Q3₩624.3M-43.3%80.0%₩78M-43.3%000%Mixed
2024Q2₩574.4M-17.2%8+14.3%₩71.8M-27.6%000%Possible crowding
2024Q1₩967.3M+32.6%8+14.3%₩120.9M+16.0%000%Growing
2023Q4₩852.3M+27.1%8+14.3%₩106.5M+11.2%000%Growing
2023Q3₩1,100.9M+54.2%8+14.3%₩137.6M+34.9%100%Growing
2023Q2₩694.2M-42.8%70.0%₩99.2M-42.8%000%Mixed
2023Q1₩729.4M-7.6%70.0%₩104.2M-7.6%000%Mixed
2022Q4₩670.5M-37.2%70.0%₩95.8M-37.2%000%Mixed
2022Q3₩714M-25.5%70.0%₩102M-25.5%000%Mixed
2022Q2₩1,213.1M+45.9%7+16.7%₩173.3M+25.0%000%Growing
2022Q1₩789M+194.8%7+16.7%₩112.7M+152.7%000%Growing
2021Q4₩1,068.4M7₩152.6M000%
2021Q3₩958.1M7₩136.9M100%
2021Q2₩831.7M6₩138.6M000%
2021Q1₩267.7M6₩44.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.