SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩512M▼ -4.7% YoY
Stores11±0.0% YoY
Sales per store₩46.5M▼ -4.7% YoY

Reading this area Against a year earlier, estimated sales -4.7%, stores 0.0% and sales per store -4.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +0.8%
Stores▼ -26.7%
Sales per store▲ +37.4%
Market size
Estimated sales (quarter)
₩512M
vs 2024Q4
-4.7%
Estimated transactions
18,686
Per-store economics
Estimated sales per store
₩46.5M
vs a year ago
-4.7%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩417.1M – ₩647.8M
20212022202320242025
₩508.2M₩512M
Stores11 – 15
20212022202320242025
1511
Sales per store₩33.9M – ₩58.9M
20212022202320242025
₩33.9M₩46.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 9%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩551M₩512M
Stores 2024 Q1 → 2025 Q4
1111
Sales per store 2024 Q1 → 2025 Q4
₩50.1M₩46.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1443%
  • 14–1731%
  • 17–2117%
  • 21–241%
Age
  • 10s0%
  • 20s11%
  • 30s4%
  • 40s18%
  • 50s11%
  • 60+56%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon11%
  • Tue12%
  • Wed29%
  • Thu13%
  • Fri12%
  • Sat16%
  • Sun7%
Gender
  • Male35%
  • Female65%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩512M-4.7%110.0%₩46.5M-4.7%000%Mixed
2025Q3₩469.1M-0.3%110.0%₩42.6M-0.3%000%Mixed
2025Q2₩542.1M+30.0%110.0%₩49.3M+30.0%000%Growing
2025Q1₩566.4M+2.8%110.0%₩51.5M+2.8%000%Mixed
2024Q4₩537.4M+16.9%110.0%₩48.9M+16.9%000%Growing
2024Q3₩470.6M-26.4%110.0%₩42.8M-26.4%000%Mixed
2024Q2₩417.1M-8.4%110.0%₩37.9M-8.4%000%Mixed
2024Q1₩551M-14.9%110.0%₩50.1M-14.9%000%Mixed
2023Q4₩459.7M-18.9%11-8.3%₩41.8M-11.5%000%Shrinking
2023Q3₩639M+2.4%11-8.3%₩58.1M+11.7%010%Possible recovery
2023Q2₩455.4M-5.4%11-8.3%₩41.4M+3.2%009%Shrinking
2023Q1₩647.8M+6.6%11-15.4%₩58.9M+25.9%019%Mixed
2022Q4₩566.8M-3.8%120.0%₩47.2M-3.8%108%Mixed
2022Q3₩623.9M+27.8%12-7.7%₩52M+38.5%000%Mixed
2022Q2₩481.4M+2.5%12-7.7%₩40.1M+11.0%010%Possible recovery
2022Q1₩608M+19.6%13-13.3%₩46.8M+38.0%100%Mixed
2021Q4₩589.1M12₩49.1M010%
2021Q3₩488.2M13₩37.6M110%
2021Q2₩469.8M13₩36.1M020%
2021Q1₩508.2M15₩33.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.