SEOUL COMMERCIAL AREA

광장시장(광장전통시장) Traditional market

Jongno-gu (종로구) 종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩280.6M▼ -12.3% YoY
Stores8±0.0% YoY
Sales per store₩35.1M▼ -12.3% YoY

Reading this area Against a year earlier, estimated sales -12.3%, stores 0.0% and sales per store -12.3% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +129.2%
Stores▼ -20.0%
Sales per store▲ +186.5%
Market size
Estimated sales (quarter)
₩280.6M
vs 2024Q4
-12.3%
Estimated transactions
4,179
Per-store economics
Estimated sales per store
₩35.1M
vs a year ago
-12.3%
Per transaction
₩67K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩122.5M – ₩454.6M
20212022202320242025
₩122.5M₩280.6M
Stores8 – 11
20212022202320242025
108
Sales per store₩12.2M – ₩41.3M
20212022202320242025
₩12.2M₩35.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩144.8M₩280.6M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩16.1M₩35.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1442%
  • 14–1747%
  • 17–216%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s4%
  • 40s13%
  • 50s12%
  • 60+60%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon6%
  • Tue18%
  • Wed22%
  • Thu21%
  • Fri8%
  • Sat26%
  • Sun0%
Gender
  • Male11%
  • Female89%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩280.6M-12.3%80.0%₩35.1M-12.3%000%Sales↓ · Stores→ · Per store↓
2025Q3₩292.9M+62.4%80.0%₩36.6M+62.4%000%Sales↑ · Stores→ · Per store↑
2025Q2₩233.3M-17.7%80.0%₩29.2M-17.7%000%Sales↓ · Stores→ · Per store↓
2025Q1₩135.3M-6.6%8-11.1%₩16.9M+5.1%000%Sales↓ · Stores↓ · Per store↑
2024Q4₩320M+58.8%8-11.1%₩40M+78.7%000%Sales↑ · Stores↓ · Per store↑
2024Q3₩180.4M-34.5%8-11.1%₩22.6M-26.3%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩283.4M+4.9%8-11.1%₩35.4M+18.0%010%Sales↑ · Stores↓ · Per store↑
2024Q1₩144.8M-31.7%90.0%₩16.1M-31.7%000%Sales↓ · Stores→ · Per store↓
2023Q4₩201.5M-48.3%9-10.0%₩22.4M-42.5%000%Sales↓ · Stores↓ · Per store↓
2023Q3₩275.4M-1.6%9-18.2%₩30.6M+20.3%000%Sales→ · Stores↓ · Per store↑
2023Q2₩270.3M-40.5%9-18.2%₩30M-27.3%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩211.9M+53.4%9-10.0%₩23.5M+70.5%010%Sales↑ · Stores↓ · Per store↑
2022Q4₩389.4M+13.3%100.0%₩38.9M+13.3%010%Sales↑ · Stores→ · Per store↑
2022Q3₩279.8M+35.4%11+10.0%₩25.4M+23.1%000%Sales↑ · Stores↑ · Per store↑
2022Q2₩454.6M+226.0%11+10.0%₩41.3M+196.4%100%Sales↑ · Stores↑ · Per store↑
2022Q1₩138.1M+12.8%100.0%₩13.8M+12.8%000%Sales↑ · Stores→ · Per store↑
2021Q4₩343.7M10₩34.4M000%
2021Q3₩206.6M10₩20.7M000%
2021Q2₩139.4M10₩13.9M000%
2021Q1₩122.5M10₩12.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.