SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,964.7M▲ +32.1% YoY
Stores11▲ +10.0% YoY
Sales per store₩542.2M▲ +20.1% YoY

Reading this area Estimated sales rose 32.1% from a year earlier while stores were up 10.0%, so sales per store also rose 20.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +81.1%
Stores▲ +10.0%
Sales per store▲ +64.6%
Market size
Estimated sales (quarter)
₩5,964.7M
vs 2024Q4
+32.1%
Estimated transactions
122,959
Per-store economics
Estimated sales per store
₩542.2M
vs a year ago
+20.1%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,293.6M – ₩5,964.7M
20212022202320242025
₩3,293.6M₩5,964.7M
Stores10 – 11
20212022202320242025
1011
Sales per store₩329.4M – ₩542.2M
20212022202320242025
₩329.4M₩542.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +32.1%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+10.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,065.9M₩5,964.7M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩406.6M₩542.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1434%
  • 14–1736%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s16%
  • 40s17%
  • 50s19%
  • 60+44%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon15%
  • Tue14%
  • Wed16%
  • Thu14%
  • Fri16%
  • Sat18%
  • Sun7%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,964.7M+32.1%11+10.0%₩542.2M+20.1%000%Growing
2025Q3₩5,137.7M+18.4%11+10.0%₩467.1M+7.6%000%Growing
2025Q2₩4,912.3M+8.9%11+10.0%₩446.6M-1.0%100%Mixed
2025Q1₩4,709.2M+15.8%100.0%₩470.9M+15.8%110%Growing
2024Q4₩4,515.5M+7.4%100.0%₩451.5M+7.4%000%Growing
2024Q3₩4,340.2M+4.9%100.0%₩434M+4.9%000%Growing
2024Q2₩4,512.2M+4.7%100.0%₩451.2M+4.7%000%Growing
2024Q1₩4,065.9M+2.3%100.0%₩406.6M+2.3%000%Mixed
2023Q4₩4,202.6M+7.2%100.0%₩420.3M+7.2%000%Growing
2023Q3₩4,139.4M+1.5%100.0%₩413.9M+1.5%000%Mixed
2023Q2₩4,309.1M+16.6%100.0%₩430.9M+16.6%000%Growing
2023Q1₩3,974.3M+1.2%100.0%₩397.4M+1.2%000%Mixed
2022Q4₩3,921M+6.0%100.0%₩392.1M+6.0%000%Growing
2022Q3₩4,076.9M+2.1%100.0%₩407.7M+2.1%000%Mixed
2022Q2₩3,697M-0.5%100.0%₩369.7M-0.5%110%Mixed
2022Q1₩3,927.8M+19.3%100.0%₩392.8M+19.3%000%Growing
2021Q4₩3,699.2M10₩369.9M110%
2021Q3₩3,991.6M10₩399.2M000%
2021Q2₩3,717M10₩371.7M000%
2021Q1₩3,293.6M10₩329.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.