SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩693.2M▼ -1.6% YoY
Stores8▲ +33.3% YoY
Sales per store₩86.7M▼ -26.2% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-1.6%), so sales per store fell 26.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2024 Q1 → 2025 Q4
Estimated sales▲ +32.0%
Stores▲ +33.3%
Sales per store▼ -1.0%
Market size
Estimated sales (quarter)
₩693.2M
vs 2024Q4
-1.6%
Estimated transactions
22,157
Per-store economics
Estimated sales per store
₩86.7M
vs a year ago
-26.2%
Per transaction
₩31K
Quarter-by-quarter series (16 quarters)

Full series 2022 Q1 → 2025 Q4 · 16 quarters

Estimated sales (quarter)₩525M – ₩984.5M
2022202320242025
₩693.2M
Stores1 – 8
2022202320242025
18
Sales per store₩85.9M – ₩140.6M
2022202320242025
₩86.7M
Openings0 – 2
2022202320242025
11
Closings0 – 0
2022202320242025
00
Franchise share0% – 0%
2022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.6%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+33.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩525M₩693.2M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩87.5M₩86.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1419%
  • 14–1731%
  • 17–2141%
  • 21–247%
Age
  • 10s0%
  • 20s6%
  • 30s17%
  • 40s23%
  • 50s23%
  • 60+30%
Weekday / weekend
  • Weekday56%
  • Weekend44%
Day of week
  • Mon8%
  • Tue10%
  • Wed13%
  • Thu11%
  • Fri14%
  • Sat24%
  • Sun19%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (16, from 2022 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩693.2M-1.6%8+33.3%₩86.7M-26.2%100%Possible crowding
2025Q3₩601.6M-2.1%7+16.7%₩85.9M-16.1%000%Possible crowding
2025Q2₩984.5M+41.4%7+16.7%₩140.6M+21.2%100%Growing
2025Q1₩695.9M+32.5%60.0%₩116M+32.5%000%Growing
2024Q4₩704.6M6+20.0%₩117.4M000%
2024Q3₩614.7M6+20.0%₩102.5M000%
2024Q2₩696.1M6+20.0%₩116M000%
2024Q1₩525M6+100.0%₩87.5M100%
2023Q45+66.7%000%
2023Q35+150.0%000%
2023Q25+400.0%200%
2023Q13+200.0%000%
2022Q43100%
2022Q32100%
2022Q21000%
2022Q11100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.