SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩103.8M▲ +3.1% YoY
Stores10▲ +42.9% YoY
Sales per store₩10.4M▼ -27.8% YoY

Reading this area Estimated sales rose 3.1% from a year earlier, but stores rose 42.9%. The market grew, yet stores grew faster, so sales per store fell 27.8%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +68.7%
Stores▲ +100.0%
Sales per store▼ -15.6%
Market size
Estimated sales (quarter)
₩103.8M
vs 2024Q4
+3.1%
Estimated transactions
5,524
Per-store economics
Estimated sales per store
₩10.4M
vs a year ago
-27.8%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩50.4M – ₩103.8M
20212022202320242025
₩61.5M₩103.8M
Stores5 – 10
20212022202320242025
510
Sales per store₩7.9M – ₩17M
20212022202320242025
₩12.3M₩10.4M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.1%, stores YoY +42.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+42.9%
Franchise share
0% (0/10)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩80.8M₩103.8M
Stores 2024 Q1 → 2025 Q4
710
Sales per store 2024 Q1 → 2025 Q4
₩11.5M₩10.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1430%
  • 14–1736%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s13%
  • 40s18%
  • 50s24%
  • 60+39%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon10%
  • Tue12%
  • Wed15%
  • Thu12%
  • Fri15%
  • Sat20%
  • Sun15%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩103.8M+3.1%10+42.9%₩10.4M-27.8%100%Competition inflow
2025Q3₩82.1M+49.0%9+28.6%₩9.1M+15.9%000%Growing
2025Q2₩89.6M+54.1%9+50.0%₩10M+2.7%000%Mixed
2025Q1₩101.8M+26.0%9+28.6%₩11.3M-2.0%200%Mixed
2024Q4₩100.7M+36.0%7+16.7%₩14.4M+16.6%000%Growing
2024Q3₩55.1M-17.5%7+16.7%₩7.9M-29.3%100%Possible crowding
2024Q2₩58.2M-14.8%60.0%₩9.7M-14.8%010%Mixed
2024Q1₩80.8M-4.7%7+40.0%₩11.5M-32.0%100%Possible crowding
2023Q4₩74M-7.3%6+20.0%₩12.3M-22.8%000%Possible crowding
2023Q3₩66.8M+4.0%6+20.0%₩11.1M-13.4%000%Competition inflow
2023Q2₩68.3M+0.2%6+20.0%₩11.4M-16.5%100%Possible crowding
2023Q1₩84.8M+23.8%50.0%₩17M+23.8%000%Growing
2022Q4₩79.8M+15.5%50.0%₩16M+15.5%000%Growing
2022Q3₩64.3M+25.3%50.0%₩12.9M+25.3%000%Growing
2022Q2₩68.1M+35.0%50.0%₩13.6M+35.0%000%Growing
2022Q1₩68.6M+11.4%50.0%₩13.7M+11.4%000%Growing
2021Q4₩69.1M5₩13.8M000%
2021Q3₩51.3M5₩10.3M000%
2021Q2₩50.4M5₩10.1M000%
2021Q1₩61.5M5₩12.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.