SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩956.7M▲ +69.8% YoY
Stores9±0.0% YoY
Sales per store₩106.3M▲ +69.8% YoY

Reading this area Estimated sales rose 69.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 69.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +57.1%
Stores▲ +28.6%
Sales per store▲ +22.2%
Market size
Estimated sales (quarter)
₩956.7M
vs 2024Q4
+69.8%
Estimated transactions
43,550
Per-store economics
Estimated sales per store
₩106.3M
vs a year ago
+69.8%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩407.8M – ₩1,313M
20212022202320242025
₩609M₩956.7M
Stores7 – 10
20212022202320242025
79
Sales per store₩58.3M – ₩131.3M
20212022202320242025
₩87M₩106.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +69.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩925.4M₩956.7M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩115.7M₩106.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1128%
  • 11–1426%
  • 14–1728%
  • 17–2116%
  • 21–241%
Age
  • 10s0%
  • 20s2%
  • 30s6%
  • 40s16%
  • 50s20%
  • 60+56%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon14%
  • Tue12%
  • Wed18%
  • Thu14%
  • Fri19%
  • Sat18%
  • Sun6%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩956.7M+69.8%90.0%₩106.3M+69.8%010%Growing
2025Q3₩1,313M+39.1%10+11.1%₩131.3M+25.2%110%Growing
2025Q2₩929M+21.5%10+11.1%₩92.9M+9.3%000%Growing
2025Q1₩1,019.5M+10.2%10+25.0%₩101.9M-11.9%100%Competition inflow
2024Q4₩563.4M-3.1%9+12.5%₩62.6M-13.9%000%Possible crowding
2024Q3₩943.7M+1.5%9+12.5%₩104.9M-9.8%000%Possible crowding
2024Q2₩764.8M+8.8%9+12.5%₩85M-3.3%100%Competition inflow
2024Q1₩925.4M+20.3%80.0%₩115.7M+20.3%000%Growing
2023Q4₩581.4M-2.5%80.0%₩72.7M-2.5%000%Mixed
2023Q3₩930.1M+4.5%80.0%₩116.3M+4.5%000%Growing
2023Q2₩702.6M+7.6%80.0%₩87.8M+7.6%000%Growing
2023Q1₩769M+0.3%80.0%₩96.1M+0.3%000%Mixed
2022Q4₩596.1M+12.7%80.0%₩74.5M+12.7%000%Growing
2022Q3₩889.9M+2.0%8+14.3%₩111.2M-10.8%000%Possible crowding
2022Q2₩652.8M+60.1%8+14.3%₩81.6M+40.1%000%Growing
2022Q1₩766.6M+25.9%8+14.3%₩95.8M+10.2%000%Growing
2021Q4₩528.9M8₩66.1M210%
2021Q3₩872.6M7₩124.7M000%
2021Q2₩407.8M7₩58.3M000%
2021Q1₩609M7₩87M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.