SEOUL COMMERCIAL AREA

광장시장(광장전통시장) 전통시장

종로구종로1·2·3·4가동· Area 66,373 m² · Area code 3130007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

섬유제품 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,177.3M▼ -10.3% YoY
Stores84▼ -2.3% YoY
Sales per store₩37.8M▼ -8.2% YoY

Reading this area Against a year earlier, estimated sales -10.3%, stores -2.3% and sales per store -8.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +23.9%
Stores▼ -22.9%
Sales per store▲ +60.7%
Market size
Estimated sales (quarter)
₩3,177.3M
vs 2024Q4
-10.3%
Estimated transactions
14,403
Per-store economics
Estimated sales per store
₩37.8M
vs a year ago
-8.2%
Per transaction
₩221K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,565.1M – ₩4,529.5M
20212022202320242025
₩2,565.1M₩3,177.3M
Stores84 – 109
20212022202320242025
10984
Sales per store₩23.5M – ₩49.2M
20212022202320242025
₩23.5M₩37.8M
Openings0 – 1
20212022202320242025
01
Closings0 – 4
20212022202320242025
02
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.3%, stores YoY -2.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
84
vs a year ago
-2.3%
Franchise share
0% (0/84)
Movement
Openings (rate)
1 (1%)
Closings (rate)
2 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,949.4M₩3,177.3M
Stores 2024 Q1 → 2025 Q4
8984
Sales per store 2024 Q1 → 2025 Q4
₩33.1M₩37.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1427%
  • 14–1745%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s6%
  • 40s15%
  • 50s34%
  • 60+37%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon27%
  • Tue16%
  • Wed14%
  • Thu14%
  • Fri17%
  • Sat9%
  • Sun4%
Gender
  • Male19%
  • Female81%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,177.3M-10.3%84-2.3%₩37.8M-8.2%120%Mixed
2025Q3₩3,091.2M+8.4%85-4.5%₩36.4M+13.4%010%Mixed
2025Q2₩3,352.7M+6.4%86-4.4%₩39M+11.3%100%Mixed
2025Q1₩3,081.6M+4.5%85-4.5%₩36.3M+9.4%010%Mixed
2024Q4₩3,542.5M-1.3%86-3.4%₩41.2M+2.1%030%Mixed
2024Q3₩2,853M-28.2%89-1.1%₩32.1M-27.4%120%Mixed
2024Q2₩3,151.7M-30.4%90-2.2%₩35M-28.9%100%Mixed
2024Q1₩2,949.4M-2.3%89-6.3%₩33.1M+4.3%110%Possible recovery
2023Q4₩3,589.2M-16.9%89-7.3%₩40.3M-10.4%010%Shrinking
2023Q3₩3,974.9M+49.7%90-9.1%₩44.2M+64.7%020%Mixed
2023Q2₩4,529.5M+20.3%92-8.0%₩49.2M+30.7%030%Mixed
2023Q1₩3,018.2M+7.4%95-5.9%₩31.8M+14.2%010%Mixed
2022Q4₩4,320.1M-2.6%96-7.7%₩45M+5.6%140%Possible recovery
2022Q3₩2,655M-8.5%99-6.6%₩26.8M-2.0%010%Shrinking
2022Q2₩3,765.9M+10.4%100-7.4%₩37.7M+19.2%010%Mixed
2022Q1₩2,810.1M+9.6%101-7.3%₩27.8M+18.2%030%Mixed
2021Q4₩4,433.3M104₩42.6M020%
2021Q3₩2,900.4M106₩27.4M020%
2021Q2₩3,411.1M108₩31.6M010%
2021Q1₩2,565.1M109₩23.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.