SEOUL COMMERCIAL AREA

남대문시장(자유상가) Traditional market

Jung-gu (중구) 회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,395.8M▲ +8.5% YoY
Stores84▲ +1.2% YoY
Sales per store₩76.1M▲ +7.2% YoY

Reading this area Estimated sales rose 8.5% from a year earlier while stores were about the same at +1.2%, so sales per store also rose 7.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +153.6%
Stores▲ +7.7%
Sales per store▲ +135.5%
Market size
Estimated sales (quarter)
₩6,395.8M
vs 2024Q4
+8.5%
Estimated transactions
217,532
Per-store economics
Estimated sales per store
₩76.1M
vs a year ago
+7.2%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,522.4M – ₩6,395.8M
20212022202320242025
₩2,522.4M₩6,395.8M
Stores78 – 85
20212022202320242025
7884
Sales per store₩32.3M – ₩76.1M
20212022202320242025
₩32.3M₩76.1M
Openings0 – 7
20212022202320242025
00
Closings0 – 6
20212022202320242025
11
Franchise share4% – 7%
20212022202320242025
6%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.5%, stores YoY +1.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
84
vs a year ago
+1.2%
Franchise share
5% (4/84)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (1%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩5,437.8M₩6,395.8M
Stores 2024 Q1 → 2025 Q4
8484
Sales per store 2024 Q1 → 2025 Q4
₩64.7M₩76.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–114%
  • 11–1449%
  • 14–1721%
  • 17–2123%
  • 21–242%
Age
  • 10s0%
  • 20s4%
  • 30s16%
  • 40s22%
  • 50s23%
  • 60+34%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon13%
  • Tue15%
  • Wed17%
  • Thu15%
  • Fri17%
  • Sat17%
  • Sun6%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,395.8M+8.5%84+1.2%₩76.1M+7.2%015%Growing
2025Q3₩5,130.4M+10.0%85+3.7%₩60.4M+6.1%415%Growing
2025Q2₩6,144.1M+3.0%820.0%₩74.9M+3.0%205%Growing
2025Q1₩5,489.9M+1.0%80-4.8%₩68.6M+6.0%365%Possible recovery
2024Q4₩5,895.6M+7.1%83+1.2%₩71M+5.8%315%Growing
2024Q3₩4,663.2M+1.6%820.0%₩56.9M+1.6%114%Mixed
2024Q2₩5,964.6M+16.0%82-1.2%₩72.7M+17.4%134%Growing
2024Q1₩5,437.8M+9.2%84+3.7%₩64.7M+5.3%204%Growing
2023Q4₩5,504.4M+8.6%82+3.8%₩67.1M+4.6%334%Growing
2023Q3₩4,590.5M+9.0%82+2.5%₩56M+6.3%124%Growing
2023Q2₩5,142.4M+4.0%830.0%₩62M+4.0%314%Growing
2023Q1₩4,977.5M+63.7%81-1.2%₩61.5M+65.7%314%Growing
2022Q4₩5,069.7M+40.5%79-4.8%₩64.2M+47.7%454%Mixed
2022Q3₩4,211.4M+55.6%80-2.4%₩52.6M+59.5%044%Growing
2022Q2₩4,943.6M+48.2%83+2.5%₩59.6M+44.7%115%Growing
2022Q1₩3,040.2M+20.5%82+5.1%₩37.1M+14.7%016%Growing
2021Q4₩3,607M83₩43.5M106%
2021Q3₩2,706.5M82₩33M116%
2021Q2₩3,334.7M81₩41.2M737%
2021Q1₩2,522.4M78₩32.3M016%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.