SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩426.4M▲ +82.6% YoY
Stores4±0.0% YoY
Sales per store₩106.6M▲ +82.6% YoY

Reading this area Estimated sales rose 82.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 82.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +651.0%
Stores▼ -20.0%
Sales per store▲ +838.8%
Market size
Estimated sales (quarter)
₩426.4M
vs 2024Q4
+82.6%
Estimated transactions
34,109
Per-store economics
Estimated sales per store
₩106.6M
vs a year ago
+82.6%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩42.1M – ₩830.6M
20212022202320242025
₩56.8M₩426.4M
Stores4 – 5
20212022202320242025
54
Sales per store₩8.4M – ₩207.7M
20212022202320242025
₩11.4M₩106.6M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 25%
20212022202320242025
20%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +82.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩557.4M₩426.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩139.3M₩106.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–115%
  • 11–1414%
  • 14–1710%
  • 17–218%
  • 21–2460%
Age
  • 10s0%
  • 20s2%
  • 30s6%
  • 40s39%
  • 50s36%
  • 60+17%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon15%
  • Tue20%
  • Wed16%
  • Thu13%
  • Fri20%
  • Sat13%
  • Sun3%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩426.4M+82.6%40.0%₩106.6M+82.6%0025%Growing
2025Q3₩677.6M+39.6%40.0%₩169.4M+39.6%0025%Growing
2025Q2₩265.1M-41.9%40.0%₩66.3M-41.9%0025%Mixed
2025Q1₩333.2M-40.2%40.0%₩83.3M-40.2%0025%Mixed
2024Q4₩233.6M-71.9%40.0%₩58.4M-71.9%0025%Mixed
2024Q3₩485.4M40.0%₩121.4M0025%
2024Q2₩456.2M40.0%₩114.1M0025%
2024Q1₩557.4M+106.5%40.0%₩139.3M+106.5%0025%Growing
2023Q4₩830.6M40.0%₩207.7M0025%
2023Q340.0%0025%
2023Q24-20.0%0025%
2023Q1₩270M4-20.0%₩67.5M0025%
2022Q44-20.0%0025%
2022Q34-20.0%0125%
2022Q250.0%0020%
2022Q150.0%0020%
2021Q4₩208.7M5₩41.7M0020%
2021Q350020%
2021Q2₩42.1M5₩8.4M0020%
2021Q1₩56.8M5₩11.4M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.