SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

여관 2025 Q4 · Seoul data

Estimated sales (quarter)₩21.5M▲ +206.4% YoY
Stores4▲ +33.3% YoY
Sales per store₩5.4M▲ +129.8% YoY

Reading this area Estimated sales rose 206.4% from a year earlier while stores were up 33.3%, so sales per store also rose 129.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q4
Estimated sales▲ +1568.2%
Stores▲ +33.3%
Sales per store▲ +1151.2%
Market size
Estimated sales (quarter)
₩21.5M
vs 2024Q4
+206.4%
Estimated transactions
225
Per-store economics
Estimated sales per store
₩5.4M
vs a year ago
+129.8%
Per transaction
₩96K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.3M – ₩21.5M
20212022202320242025
₩21.5M
Stores3 – 4
20212022202320242025
34
Sales per store₩430K – ₩5.4M
20212022202320242025
₩5.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +206.4%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩21.5M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩5.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2166%
  • 21–2434%
Age
  • 10s0%
  • 20s13%
  • 30s14%
  • 40s6%
  • 50s28%
  • 60+40%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon25%
  • Tue45%
  • Wed9%
  • Thu0%
  • Fri0%
  • Sat21%
  • Sun0%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩21.5M+206.4%4+33.3%₩5.4M+129.8%000%Growing
2025Q3₩10.5M+35.2%4+33.3%₩2.6M+1.4%000%Mixed
2025Q2₩9.8M4+33.3%₩2.4M000%
2025Q1₩13.8M4+33.3%₩3.5M100%
2024Q4₩7M30.0%₩2.3M000%
2024Q3₩7.7M-37.8%30.0%₩2.6M-37.8%000%Mixed
2024Q230.0%000%
2024Q130.0%000%
2023Q430.0%000%
2023Q3₩12.4M30.0%₩4.1M000%
2023Q230.0%000%
2023Q1₩10.1M+318.0%30.0%₩3.4M+318.0%000%Growing
2022Q430.0%000%
2022Q330.0%000%
2022Q230.0%000%
2022Q1₩2.4M30.0%₩805K000%
2021Q4₩2.6M3₩881K000%
2021Q3₩1.6M3₩523K000%
2021Q2₩1.3M3₩430K000%
2021Q13000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.