SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩12,167.9M▲ +10.9% YoY
Stores16±0.0% YoY
Sales per store₩760.5M▲ +10.9% YoY

Reading this area Estimated sales rose 10.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 10.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +17.1%
Stores▼ -11.1%
Sales per store▲ +31.7%
Market size
Estimated sales (quarter)
₩12,167.9M
vs 2024Q4
+10.9%
Estimated transactions
652,358
Per-store economics
Estimated sales per store
₩760.5M
vs a year ago
+10.9%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8,611.2M – ₩12,457.6M
20212022202320242025
₩10,395.3M₩12,167.9M
Stores15 – 18
20212022202320242025
1816
Sales per store₩482.8M – ₩778.6M
20212022202320242025
₩577.5M₩760.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
0.0%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩10,365.9M₩12,167.9M
Stores 2024 Q1 → 2025 Q4
1516
Sales per store 2024 Q1 → 2025 Q4
₩691.1M₩760.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1120%
  • 11–1427%
  • 14–1735%
  • 17–2114%
  • 21–242%
Age
  • 10s0%
  • 20s1%
  • 30s5%
  • 40s14%
  • 50s27%
  • 60+53%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon15%
  • Tue12%
  • Wed16%
  • Thu16%
  • Fri20%
  • Sat17%
  • Sun3%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩12,167.9M+10.9%160.0%₩760.5M+10.9%000%Growing
2025Q3₩12,457.6M+18.9%160.0%₩778.6M+18.9%000%Growing
2025Q2₩11,737M+9.5%16+6.7%₩733.6M+2.6%000%Mixed
2025Q1₩12,328.6M+18.9%16+6.7%₩770.5M+11.5%000%Growing
2024Q4₩10,973M+4.6%16+6.7%₩685.8M-1.9%000%Mixed
2024Q3₩10,476.7M+2.5%16+6.7%₩654.8M-3.9%100%Possible crowding
2024Q2₩10,720.8M+12.9%15-6.3%₩714.7M+20.4%000%Mixed
2024Q1₩10,365.9M+13.1%15-6.3%₩691.1M+20.6%000%Mixed
2023Q4₩10,490.4M+21.8%15-6.3%₩699.4M+29.9%000%Mixed
2023Q3₩10,218.7M+12.2%15-6.3%₩681.2M+19.7%010%Mixed
2023Q2₩9,494.1M+9.3%16-5.9%₩593.4M+16.1%000%Mixed
2023Q1₩9,167.4M+4.5%16-5.9%₩573M+11.0%000%Mixed
2022Q4₩8,611.2M-15.6%16-11.1%₩538.2M-5.0%000%Shrinking
2022Q3₩9,107.9M+4.8%16-11.1%₩569.2M+17.9%010%Mixed
2022Q2₩8,687.7M-1.7%17-5.6%₩511M+4.1%000%Possible recovery
2022Q1₩8,773.7M-15.6%17-5.6%₩516.1M-10.6%010%Shrinking
2021Q4₩10,197.5M18₩566.5M000%
2021Q3₩8,689.5M18₩482.8M000%
2021Q2₩8,835.5M18₩490.9M110%
2021Q1₩10,395.3M18₩577.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.