SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩435.4M▲ +4.7% YoY
Stores19▼ -9.5% YoY
Sales per store₩22.9M▲ +15.8% YoY

Reading this area Against a year earlier, estimated sales +4.7%, stores -9.5% and sales per store +15.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +85.0%
Stores±0.0%
Sales per store▲ +85.0%
Market size
Estimated sales (quarter)
₩435.4M
vs 2024Q4
+4.7%
Estimated transactions
12,739
Per-store economics
Estimated sales per store
₩22.9M
vs a year ago
+15.8%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩235.4M – ₩1,141.6M
20212022202320242025
₩235.4M₩435.4M
Stores18 – 24
20212022202320242025
1919
Sales per store₩10.2M – ₩51.9M
20212022202320242025
₩12.4M₩22.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.7%, stores YoY -9.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-9.5%
Franchise share
0% (0/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,141.6M₩435.4M
Stores 2024 Q1 → 2025 Q4
2219
Sales per store 2024 Q1 → 2025 Q4
₩51.9M₩22.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1444%
  • 14–1738%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s2%
  • 40s11%
  • 50s25%
  • 60+62%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon26%
  • Tue15%
  • Wed20%
  • Thu12%
  • Fri18%
  • Sat8%
  • Sun0%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩435.4M+4.7%19-9.5%₩22.9M+15.8%000%Mixed
2025Q3₩869.6M+68.1%19-9.5%₩45.8M+85.8%020%Mixed
2025Q2₩398.8M-22.2%210.0%₩19M-22.2%000%Mixed
2025Q1₩396.8M-65.2%21-4.5%₩18.9M-63.6%000%Shrinking
2024Q4₩415.7M+61.2%21-12.5%₩19.8M+84.2%000%Mixed
2024Q3₩517.4M+110.4%21-12.5%₩24.6M+140.4%110%Mixed
2024Q2₩512.3M+71.2%21-8.7%₩24.4M+87.5%010%Mixed
2024Q1₩1,141.6M+251.1%220.0%₩51.9M+251.1%020%Growing
2023Q4₩257.9M-46.4%24+9.1%₩10.7M-50.9%000%Possible crowding
2023Q3₩245.9M-11.6%24+14.3%₩10.2M-22.6%100%Possible crowding
2023Q2₩299.2M-9.1%23+21.1%₩13M-24.9%100%Possible crowding
2023Q1₩325.1M-3.0%22+15.8%₩14.8M-16.3%000%Possible crowding
2022Q4₩481.6M+20.6%22+15.8%₩21.9M+4.2%100%Growing
2022Q3₩278.2M-7.1%21+16.7%₩13.2M-20.4%200%Possible crowding
2022Q2₩329.3M+8.1%19+5.6%₩17.3M+2.4%000%Mixed
2022Q1₩335.3M+42.4%190.0%₩17.6M+42.4%000%Growing
2021Q4₩399.2M19₩21M100%
2021Q3₩299.4M18₩16.6M000%
2021Q2₩304.8M18₩16.9M010%
2021Q1₩235.4M19₩12.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.