SEOUL COMMERCIAL AREA

남대문시장(자유상가) 전통시장

중구회현동· Area 78,068 m² · Area code 3130024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩441M±0.0% YoY
Stores1±0.0% YoY
Sales per store₩441M±0.0% YoY

Reading this area Against a year earlier, estimated sales 0.0%, stores 0.0% and sales per store 0.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +9.7%
Stores▼ -50.0%
Sales per store▲ +119.4%
Market size
Estimated sales (quarter)
₩441M
vs 2024Q4
0.0%
Estimated transactions
74,633
Per-store economics
Estimated sales per store
₩441M
vs a year ago
0.0%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩367.7M – ₩441M
20212022202320242025
₩402M₩441M
Stores1 – 2
20212022202320242025
21
Sales per store₩201M – ₩441M
20212022202320242025
₩201M₩441M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share100% – 200%
20212022202320242025
150%200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
200% (2/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩392M₩441M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩392M₩441M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–1129%
  • 11–1417%
  • 14–1716%
  • 17–2118%
  • 21–2411%
Age
  • 10s1%
  • 20s18%
  • 30s32%
  • 40s24%
  • 50s17%
  • 60+8%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon14%
  • Tue15%
  • Wed18%
  • Thu15%
  • Fri16%
  • Sat12%
  • Sun10%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩441M0.0%10.0%₩441M0.0%00200%Mixed
2025Q3₩441M0.0%10.0%₩441M0.0%00200%Mixed
2025Q2₩441M+1.5%10.0%₩441M+1.5%00200%Mixed
2025Q1₩441M+12.5%10.0%₩441M+12.5%00200%Growing
2024Q4₩441M+0.3%10.0%₩441M+0.3%00200%Mixed
2024Q3₩441M+1.8%10.0%₩441M+1.8%00200%Mixed
2024Q2₩434.6M+6.0%10.0%₩434.6M+6.0%00200%Growing
2024Q1₩392M+1.9%10.0%₩392M+1.9%00200%Mixed
2023Q4₩439.8M+1.9%10.0%₩439.8M+1.9%00200%Mixed
2023Q3₩433.1M-0.0%10.0%₩433.1M-0.0%00200%Mixed
2023Q2₩410.1M-5.9%10.0%₩410.1M-5.9%22200%Mixed
2023Q1₩384.5M+4.6%10.0%₩384.5M+4.6%00200%Growing
2022Q4₩431.7M+0.6%1-50.0%₩431.7M+101.1%00200%Possible recovery
2022Q3₩433.2M+0.4%1-50.0%₩433.2M+100.7%00200%Possible recovery
2022Q2₩436M-1.1%1-50.0%₩436M+97.7%00200%Possible recovery
2022Q1₩367.7M-8.5%1-50.0%₩367.7M+82.9%01200%Shrinking
2021Q4₩429.3M2₩214.6M01100%
2021Q3₩431.6M2₩215.8M00150%
2021Q2₩441M2₩220.5M11150%
2021Q1₩402M2₩201M00150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.